Blog | Digital & Direct Automotive Marketing

3 Things You Need to Do to Reach Car Buyers Online Every Month

Today’s customers are very different than customers of the recent past. They are no longer headed to dealerships to find…

It’s no secret that car shoppers are visiting fewer and fewer dealerships before purchasing a vehicle. In fact, it’s common…

Let’s face it, if you’re a new car dealer, the product you sell is a commodity. The fact is, there…

This blog is the seventh and final installment of blogs that focus on finding ways to increase your sales by…

This article is all about your “Why”. What drives you? As a leader in your dealership what gets you out…

This seven-part series of blogs focuses on finding ways to increase your sales by increasing engagement. Remember in blog #1 “7…

What’s your marketing strategy to reach an increasingly savvy consumer base that is becoming more and more prone to tuning…

Every new car show, sponsorship, billboard and brand marketing approach you participate in should include a way to capture the…

If you’re spending most of your time, effort and money on the upfront communication of driving more traffic and then…

When I’m asked what is the best way to increase sales and engagement (without spending more on advertising) my answer…

Over the last twenty years there has been a strong focus by both manufacturers and dealers to improve customer loyalty….

There is one thing you can do to immediately improve your digital marketing efforts and the best part there is…