If you own or manage a small business and are in charge of creating a marketing budget, you are probably limited in how much of your annual revenue you can allocate for marketing spend. This is particularly true for young businesses in the early stages of building a predictable revenue …

Coming into 2022, many businesses were still reeling from the incredibly unpredictable and, at times, tumultuous past two years. As 2022 began to unfold, much of the world returned to what felt like a pre-pandemic normal. Many people who stockpiled funds during the early days of the pandemic were looking …

As saving time becomes more of a priority for car buyers, many are turning to online car shopping to do so. According to Google, 92% of car buyers research their new vehicle online before purchasing. In that same study, Google also found that online purchasing has risen to 16% of …

According to data from McKinsey & Company, over 70% of consumers expect companies to provide personalized interactions with them. Also, 76% of customers are frustrated when this personalized incineration doesn’t occur. With the increased demand for personalized interactions, customer data is becoming one of the most valuable assets any business …

For local businesses, being easy to find online is critical to increasing leads. According to recent data, 21% of consumers attest that they use the internet to find a local business every day. In addition, over 35% of consumers said that they use the internet to find a local business …

Each new customer brings value to your business. However, a single purchase or service call cannot compare with a long-term customer relationship. A loyal customer can be a significant source of revenue or referrals for years to come. Customer follow-ups can increase sales, bring positive reviews or referrals, avoid unhappy …

Websites have evolved from their humble beginnings as digital brochures for businesses. However, the time when an online presence was optional has long passed. Today, your website is a portal for customers and new prospects to understand and access your business. To fulfill its potential, your website has several jobs. …

Whether you are the owner of a small service business or the manager of a multi-location dealership, understanding your target audience plays a critical role in your marketing and sales tactics. From understanding how your audience researches products and services to what values push them to make their final purchasing …

If you own or operate a service-based company, your business model likely involves a large amount of traveling to a customer’s home or business throughout a specified area to offer your services. Rather than operating as a traditional brick-and-mortar shop, a service-based business reaches customers across numerous miles, requiring different …