If you’re like me, then you’re probably very skeptical of anyone who claims that they have the “secret answer” or “free tricks” that will deliver the digital marketing results of...
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The ultimate goal of any marketing strategy is simple: Get the right message to the right person at the right time. But, how do you know who the “right” person...
Marketing is a never-ending cycle of creating, testing, utilizing, and improving. As a results, dealers today are seeing more and more of their time engulfed by the constant demands for...
Dealers tell me all the time that they don’t have issues with their service department. They tell me that their service bays are too busy and they want to only...
Customer retention is at an all-time low. Dealers seek new ways to protect their customers from defection and increase customer loyalty through marketing and customer loyalty programs, but the results...
Creating a winning marketing campaign can seem like an impossible task to achieve, but, with the right tips, tricks, and tools, the process is simple and the results are astounding!...
Developing a winning marketing campaign can be a daunting task. It takes a lot of time and energy to plan, create, and execute a marketing campaign – and even more...
If you’re like me, planning, creating, and executing a marketing campaign takes time and energy – it can even be a bit daunting. A winning marketing campaign should deliver results...
Digital marketing is no longer an optional marketing channel and it’s no longer an add-on. Digital marketing today is the base for all other marketing – especially in the automotive...
There are three types of automotive dealers when it comes to retailing in today’s world. Automotive dealers who are thriving in all this disruption and change. Automotive dealers who...
Digital marketing has created a lot of new opportunities for those of us living and breathing the automotive marketing world. Auto dealers and marketers have known for a long time...
Today’s customers are very different than customers of the recent past. They are no longer headed to dealerships to find out the information they need. They’re spending all of their...
It’s no secret that car shoppers are visiting fewer and fewer dealerships before purchasing a vehicle. In fact, it’s common for them to only visit one dealership during their buying...
Let’s face it, if you’re a new car dealer, the product you sell is a commodity. The fact is, there are only two ways to increase sales volume with a...
This blog is the seventh and final installment of blogs that focus on finding ways to increase your sales by increasing engagement. I hope you’ve found some benefit in all...
This article is all about your “Why”. What drives you? As a leader in your dealership what gets you out of bed every day and motivates you to succeed at...
This seven-part series of blogs focuses on finding ways to increase your sales by increasing engagement. Remember in blog #1 “7 Direct Response Tactics You Need to Increase Sales”- the best...
What’s your marketing strategy to reach an increasingly savvy consumer base that is becoming more and more prone to tuning you out? In this fourth installment of "The 7 Direct...
Every new car show, sponsorship, billboard and brand marketing approach you participate in should include a way to capture the traffic and further the relationship - even if your prospects...
If you’re spending most of your time, effort and money on the upfront communication of driving more traffic and then wasting it by not asking prospects to do something, you’re...
When I’m asked what is the best way to increase sales and engagement (without spending more on advertising) my answer is always direct: Ask, and you shall receive. Which is...
Over the last twenty years there has been a strong focus by both manufacturers and dealers to improve customer loyalty. But, dealerships across the nation continue to lose customers. The customer...
There is one thing you can do to immediately improve your digital marketing efforts and the best part there is no extra cost involved. Let's face it, there are very...
Today, automotive marketers do their best to create ads designed to drive traffic for dealers. Then they expect the prospect to do exactly what 98 percent of them do not...
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