Regardless of how good a dealer's marketing strategy is, if they can't get consumers to take action... it's all for nothing. Marketing's job is to produce leads and sales -...
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A dealership's service department is often overlooked and forgotten about by car buyers. They hear "dealership" and immediately think of a lot full of polished cars, not the service department....
Times are changing, technology is advancing with immense measures, and what used to be marketing has evolved into something bigger and greater. There's a cause and effect relationship with technology...
Today, more than ever before, dealers have to decide on more outlets, options, and channels for their marketing. This is a time-consuming process that can undoubtedly be confusing at times,...
Marketing floods our inboxes, websites, social media feeds, and even texts and voicemails every day. We live in a world of oversaturated marketing ploys. As a result, it’s becoming more...
Have you noticed when you’re on Amazon that it seems like they know what you want before you know you want it? This is an example of Artificial Intelligence (AI)....
Marketing floods our inboxes, websites, social media feeds, and even texts and voicemails every day. We live in a world of oversaturated marketing ploys. As a result, it’s becoming more...
Today, more than ever before, dealers have to decide on more outlets, options, and channels for their marketing. This is a time-consuming process that can undoubtedly be confusing at times,...
A short time ago, I walked through my strategy for building a winning marketing campaign – one that accomplishes your goals and delivers the results you need. During this three-part...
Marketing and sales go hand in hand. Staying ahead of the latest marketing trends are critical to the success of any dealership. If you’re behind on the latest marketing trends,...
Recently, I was talking with a friend who was in the market for a new vehicle. I took the opportunity to ask him about his "buying journey" - why he...
We share a lot of tips, tricks and ideas for boosting leads and selling more cars. I know it can seem like a lot - even overwhelming! Especially if we're...
If you’re like me, then you’re probably very skeptical of anyone who claims that they have the “secret answer” or “free tricks” that will deliver the digital marketing results of...
The ultimate goal of any marketing strategy is simple: Get the right message to the right person at the right time. But, how do you know who the “right” person...
Marketing is a never-ending cycle of creating, testing, utilizing, and improving. As a results, dealers today are seeing more and more of their time engulfed by the constant demands for...
Dealers tell me all the time that they don’t have issues with their service department. They tell me that their service bays are too busy and they want to only...
Customer retention is at an all-time low. Dealers seek new ways to protect their customers from defection and increase customer loyalty through marketing and customer loyalty programs, but the results...
Creating a winning marketing campaign can seem like an impossible task to achieve, but, with the right tips, tricks, and tools, the process is simple and the results are astounding!...
Developing a winning marketing campaign can be a daunting task. It takes a lot of time and energy to plan, create, and execute a marketing campaign – and even more...
If you’re like me, planning, creating, and executing a marketing campaign takes time and energy – it can even be a bit daunting. A winning marketing campaign should deliver results...
Digital marketing is no longer an optional marketing channel and it’s no longer an add-on. Digital marketing today is the base for all other marketing – especially in the automotive...
There are three types of automotive dealers when it comes to retailing in today’s world. Automotive dealers who are thriving in all this disruption and change. Automotive dealers who...
Digital marketing has created a lot of new opportunities for those of us living and breathing the automotive marketing world. Auto dealers and marketers have known for a long time...
Today’s customers are very different than customers of the recent past. They are no longer headed to dealerships to find out the information they need. They’re spending all of their...
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