Automotive Marketing Blog

Dealerships compete in a difficult space where creating brand loyalty is complex and often costly. Unlike traditional retailers who sell multiple products to a consumer in a given week, dealerships...

Dealerships once content to drop fliers into a mailbox are shifting their focus. Marketing has become increasingly about having a strong digital presence across channels. Looking back on 2020, in...

The average American spends nearly 24 hours a week online. Additionally, the daily time spent on social media worldwide amounts to 145 minutes per day. With consumers spending more and...

When it comes to digital strategies, there are two basic forms of reaching consumers: organically and through paid media strategy. For businesses looking to increase scheduled services in 2021, both...

At one point, businesses that wanted to reach customers online only needed to focus on a few small tasks. Build a website. Start a Facebook page. Pay for an ad....

Google My Business is a remarkably powerful tool. In research performed by Statista, it was identified that 84% of customer searches for businesses are discovery. This means that the majority...

Sales events are an effective strategy for driving foot traffic through your doors, allowing staff members to interact with potential clients and convert warm leads into closed sales. However, sales...

If the past year has taught businesses anything, it is that an online digital presence, with a full digital showroom, is more important than ever. While restrictions related to COVID-19...

Listen to the latest buzz around social media, and you're sure to hear Clubhouse mentioned. Clubhouse is a new and unique social media app that lands somewhere between listening in...

Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in acquiring and retaining new customers,...

Clubhouse has risen to popularity practically overnight. While the app was launched in the spring of 2020, it wasn’t until recent months that users soared from thousands to millions, largely...

In many cases, you and your competitors will offer similar products, similar pricing, and potentially, even a similar experience. This can make it extremely difficult to differentiate your business from...

For dealerships, finding new avenues to increase business remains a must. However, bringing in new business can be challenging. For dealerships looking to find the next angle on acquiring loyal...

Consumers flock to brands that relate and feel human, rather than robotic and stiff. As humans, we want to identify with the brands we have something in common with. We...

In the world of digital shopping, it remains more critical now than ever before to ensure your marketing strategy meets consumers in their domain — online. For auto dealerships, this...

In 2020, COVID-19 changed the landscape of our personal and professional lives. Digital marketing has been increasingly crucial to companies over the past two decades, but the pandemic accelerated online...

Consumers are everywhere. They have desires to be met and problems to be solved. The only thing standing between you and them is access. Done right, B2C digital marketing delivers...

Loyal customers sustain your company’s long-term success through repeat purchases. It’s more expensive to get new clients than to keep clients, so existing customers deliver more profit per transaction. Satisfied,...

Cars have been a core of American culture for more than a century, but what we value and prioritize in our automobiles changes over time. As the marketplace changes, so...

Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand. Distinct from...

The success of video marketing is hard to deny as videos continue to influence traffic, leads, and sales. From short marketing videos that grab attention on social media to more...

After decades of relying on tried-and-true marketing strategies like TV commercials, newspaper ads, flyers, events, and radio spots, most auto dealerships are focusing more time, effort and money on digital...

Anyone can publish a website and write blogs. However, Google's success relies on delivering relevant, accurate content to the end-user. They want to filter out misleading and poorly written sites...

Digital Marketing and selling cars are not the same as they used to be. The old, familiar ad placements don’t yield the same results, and consumers take a more active role...