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All
  • All
  • Digital Marketing
  • Email Marketing
  • Event Marketing
  • Lead Generation
  • Marketing Ideas
  • Social Marketing
Digital Marketing

Should You Pay for Ads for Your Own Business Name?

Perform a quick search of a company or brand you know, and an interesting phenomenon will occur. You’ll most likely see that company’s name show up in two places. Hopefully, they will show up organically, reflecting the optimization of their online presence to showcase their business when searched. But secondly, …

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Digital Marketing

Social Media Post Templates and Examples for Small Businesses

What started as a method for people to interact with family and friends has turned into an incredibly powerful marketing tool for small businesses. Social media platforms such as Facebook and Instagram allow small businesses to increase their reach, improve brand awareness, and market to highly specific audience segments. And, …

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Digital Marketing

Why Local SEO Can Make or Break Your Business

When you operate a local business, you constantly compete with other local companies for customers. While retaining customers and earning the business of new clients involves numerous efforts, a huge factor in whether or not your business will remain successful is determined by how well you use the power of …

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Digital Marketing

The Importance of an Omnichannel Experience for Your Business

Over the course of the past two years, there has been a strong shift in how consumers interact with businesses. Increasingly, consumers have become adept at moving between both digital and physical channels to interact with businesses. This has led to the rise in the omnichannel experience — an experience …

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Marketing Ideas

How Your Customers Are Searching for Your Business

Unlike many industries, which rely on outbound marketing strategies to sell customers on a product they may not currently need or want, the auto shop industry has a large amount of opportunity for capturing those who are already interested in their services. When someone’s car breaks down or their oil …

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Marketing Ideas

Prepare Your HVAC Business for Spring with These 12 Marketing Tips

Spring is a critical time for your HVAC business. This busy season can allow your business to thrive and grow, but only if you can get your name in front of key customers. And, at the same time that you are looking to ramp up your marketing efforts, so is …

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Lead Generation

How to Boost Your Scheduled Visits This Spring

For auto repair shops, spring is a hectic season with ample opportunity for increasing revenue. As people prepare their vehicles for the summer and long road trips, business is about to ramp up. But to make the most of this peak season, it’s ideal to increase the number of scheduled visits …

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Lead Generation

13 Ways to Improve the Quality of Your HVAC Leads

As an HVAC professional, the only way to grow your business is to increase the number of leads you receive each month. But increasing the number of leads is not enough. In fact, it is arguably more important to increase the quality of your HVAC leads rather than just the …

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Digital Marketing

Digital Marketing Basics for Automotive Services

For those who run an auto shop, reaching customers requires a robust digital marketing strategy. Traditional tactics, such as direct mail and door-to-door flyers, are no longer the main methods for reaching those who need automotive services. Instead, most consumers searching for auto services do so via their mobile devices. …

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J&L Marketing named a 2022 Google Premier Partner

LOUISVILLE, Ky.–(BUSINESS WIRE)–Louisville, Kentucky based digital and direct marketing agency, J&L Marketing, has achieved 2022 Premier Partner status in the Google Partners program. This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. …

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