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  • All
  • Digital Marketing
  • Email Marketing
  • Event Marketing
  • Lead Generation
  • Marketing Ideas
  • Social Marketing

Paid Search Keyword Match Types in Google Ads 

In the Google Ads platform, advertisers can work with different paid search keyword match types to enhance campaigns. Each type has advantages and disadvantages, which can be very effective in the right hands. Using a suitable match type can yield higher click rates and/or conversion rates or even avoid duplicate …

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A Digital Marketer’s Guide to Performance Max Updates 

Google Ads’ Performance Max Channel is a valuable tool for keeping campaigns on track to deliver optimal results. It’s a goal-based campaign type with placements across all Google Ads inventory — YouTube, Display, Paid Search, Demand Gen, Gmail, and Maps. Performance Max uses Google AI to bring real-time insights into …

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Google Ads Auction Insight Report: Gleaning Data from Competitors

The Google Ads platform is very competitive, especially for certain keywords. Some competitors are doing better than others and shroud their activities in mystery. What are they excelling in that others are not able to replicate? Instead of guessing, use the Google Ads Auction Insight Report to understand those competitors …

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A Guide to Automotive Digital Paid Media Benchmarks

In 2024, U.S. digital ad spending for the automotive industry is estimated to grow 11.1% to $21.22 billion, accounting for 7.2% of total digital ad spend. A thoughtful digital paid media strategy is now table stakes as more dealers and manufacturers fight for car buyer dollars across desktop and mobile …

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What Do Social Media Users Expect from Brands in 2024?

Social media continues to be an essential tool companies use to market to customers. More than 92% of brands rely on social media to engage audiences, launch promotions, and sell their products. However, despite being a consistent presence in the marketing plans of countless businesses, social media continues to change. …

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Post-Christmas Customers: Get the Most Out of the Last Days of the Year

Most companies have a countdown to Christmas, where they try to get the most sales before December 24. However, the National Retail Federation (NRF) states that the holiday shopping season lasts until December 31. Depending on their customer base, some retailers might even be able to take advantage of the …

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10 Digital Marketing Tasks to Prepare for the New Year

The holiday shopping season is a critical period for many businesses. Some companies rely on big months in November and December for 25%-50% of their annual revenue. It’s so easy to get caught up in holiday promotions and then employee time off that your team enters January with a slight …

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End the Year Strong, Start the Year Right – Align your Business Goals with Your Marketing Efforts

One of the most powerful things you can do in your car dealership is align your sales and marketing teams. It’s easy to isolate these departments because they focus on their individual projects and goals. Sales teams often work the floor and meet with customers throughout the day while marketing …

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Audit Your Branding in Q1: How to Make Sure You Put Your Best Foot Forward

The average marketing team juggles four different channels throughout the year. The top channels in 2023 include social media, SEO, email marketing, and content marketing. However, some departments could have more than nine different outlets promoting the business and engaging the customer base. Regardless of your marketing department’s size, you …

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Email Marketing Is Easier Than Ever

Email marketing has come a long way over the past decade. What started as a “spray and pray” medium, where brands mass-blasted messages to large email lists, has evolved into one of the most nuanced forms of digital marketing. Brands can keep in-depth files on each customer and track what …

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