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All
  • All
  • Digital Marketing
  • Email Marketing
  • Event Marketing
  • Lead Generation
  • Marketing Ideas
  • Social Marketing

A Complete Guide to Keyword Research

Keyword research is the foundation of your winning digital marketing campaigns. If you start with keywords that are directly relevant to what you sell and not too competitive in the space, your SEO and ad campaigns will be more successful. The process of keyword research can help you create better content …

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9 Creative Holiday Marketing Ideas for Service Businesses

With the holidays around the corner, it is time to start thinking about how you will ensure business keeps flowing during what might be your slowest period. While retail stores see peak sales, many service businesses see a steady decline in scheduled services during the holiday rush. Consumers focused on …

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5 Free Methods for Testing the Mobile-Friendliness of Your Site

In 2021, the number of unique mobile internet users reached 4.32 billion. This means that 90% of the global internet population now uses a mobile device to access the internet. For businesses of any kind, this growth clearly indicates the importance of having a mobile-friendly website. The problem is, how do …

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A Guide to Earned Media: Growing Your Reach While Spending Less

Advertising your business is an important part of capturing new leads and staying top-of-mind for existing customers. However, most advertising requires a constant influx of money to continue to increase reach. In crowded markets, paying for advertising — whether online or through traditional methods — can become costly as you …

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How to Use Photography as a Powerful Marketing Tool

When creating engaging marketing, whether a social media ad or an email, there is an incredible amount of power in using photography to drive your message forward. In fact, according to data, when you hear a piece of information, three days later, you’ll only remember 10% of what you heard. However, …

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6 Ways to Improve Your Website Navigation

For decades now, businesses have been using websites to interact with customers. From providing information about services offered to answering common customer questions, websites play an essential role in the customer journey. While launching a website is the first step in ensuring that your business is represented online, the quality of your …

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J&L Marketing

How to Weather Google Algorithm Updates

Every single moment, behind the scenes, a complex algorithm is at work powering the search results that millions of Google users see each day. Google’s search algorithm is a hot topic for those who help businesses and brands increase their online reach. Optimizing a website to rank well — referred …

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Your Marketing Guide to Launching a New Service

For small businesses, adding new services is an important part of long-term growth. Perhaps your business has finally reached the point where you have the resources available to offer an added service. Maybe you have seen the need for a particular service in your local area, and now you are …

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J&L Marketing

Your Guide to Running a Competitor Analysis

A competitor analysis is an important process of digging deep into the weaknesses and strengths of rival businesses. Running a competitor analysis is key when looking for new opportunities to outpace your competition, particularly in a crowded market space. In this guide, we’ll help you understand the benefits of a …

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Building a Marketing Strategy Around Your Niche Audience

In a crowded market space, it can be challenging to increase the number of leads you earn without tapping into a large marketing budget. However, rather than trying to outspend your competition, another option for improving your marketing strategy is to take a more targeted approach toward who you try …

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