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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Out-Perform Automotive Industry Averages With J&L Marketing
In the ever-evolving world of digital marketing, particularly within the automotive sector, maintaining a competitive edge can seem daunting. That’s where metrics and benchmarks become indispensable, providing crucial insights into campaign performance and avenues for improvement. In this blog, we explore two key metrics—Click Through Rate (CTR) and Cost Per ...
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What Is Ad Rank? Here Are Some Tips To Get Higher Rank, Too
The Google Ads platform allows advertisers to reach nearly limitless consumers on the Google Search Network, non-search websites, videos, and mobile apps. Brands may bid in auctions to display concise advertisements, product inventory, and company services to users. To keep the quality of sponsored results high, Google instituted a complex ...
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Measuring Success in OTT and CTV Video Advertising Campaigns
Although it certainly feels like a lifetime ago, it hasn’t been that long since people regularly relied on cable or bunny ears to provide access to their favorite shows and movies. But now, those days are in the rearview mirror, replaced by the rise of smart TVs and on-demand streaming ...
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How CCPA and GDPR Impact Data Privacy in a Changing Landscape
Any company that may store customer or client information needs to be aware of the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and a range of global data privacy regulations. Many organizations use these standards to institute strict data safety policies and adjust their technologies to prevent ...
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Marketing 101: Common Terms You Should Know
The marketing landscape moves at record speed to keep pace with consumers’ evolving needs and preferences. As a result, the way marketers talk about their work—ad features and formats, targeting, performance metrics, and more—is also constantly in flux. Complex terminology, acronyms, and buzzwords dominate marketing speak, and new ones emerge ...
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11 Tips to Use Paid Ads to Offer More Targeted Messaging
The digital advertising industry is expected to reach $667 billion by the end of 2024. The simple reason for this astronomical figure is that it produces results. Of course, these advertisers do well with practice and effective use of targeted messages. Serving advertisements to the appropriate audience at the right ...
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The Psychology of User Behavior
Why do some search engine marketing (SEM) campaigns wildly outperform others? Why do some strategies, like a “limited-time offer,” consistently drive more sales despite being used so often? The answer lies in the psychology of user behavior. Underpinning every successful marketing campaign are the emotional triggers and unconscious cognitive biases ...
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The Rise of Video Production: Press Record to Elevate Your Digital Marketing Strategy
In the ever-evolving digital marketing landscape, staying on top of the latest trends and advances isn’t just a strategy; it’s a necessity. Over the years, various tools and techniques have emerged, each vying for attention and engagement in the crowded online space. Yet, one medium has undeniably risen above the ...
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Steps to Change Address for Online Platforms
Whenever an individual or business moves, one of the most important things to do is inform everyone of the change of address. For businesses, this extends beyond a national change of address — it also includes changing the information on all of their online platforms. Yet when a company switches ...
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How to Run an Effective Display Ad Campaign
Imagine creating just one digital graphic or video and sending it to millions of eyes. This is the new reality we live in today, where digital marketers have the potential to reach every person on the planet with a single advertisement. Big companies such as Coca-Cola, Nike, and Facebook are ...
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