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- Digital Marketing
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- Lead Generation
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- Social Marketing
7 Must-Have Metrics of Google Analytics 4
June 2023 was the last month to use Universal Analytics (UA) before Google triggers its Analytics 4 update. You can still see your UA insights after July 1, but all new data will flow into Google Analytics 4 (GA4) processing tools and display channels. Google Analytics 4 is meant to …
5 SEO Tips for Answering Customer Questions
There are multiple facets to any SEO strategy. Your automotive business might develop tactics for branded keywords, “near me” terms, and non-brand words and phrases related to your products and services. Even within your non-brand terms, you might realize the high-potential opportunity to target long-tail keywords, which are longer phrases or full questions …
What’s Next for Video Marketing in 2023
Video continues to be a powerhouse tool for digital marketing. The average person watches 17 hours of videos online each week, ranging from long-form YouTube tutorials to quick clips across Facebook, Instagram, and TikTok. Not only is video engaging, but it is also sharable. On average, people are 52% more …
Cookies are Going Away: What That Means for Your Business
Cookies are a ubiquitous part of the internet. They are found on almost every website, allowing you to power several of your digital marketing campaigns. However, Google announced that it plans to stop supporting third-party cookies — and it expects countless websites and service providers to accommodate this change. Take …
7 Tips to Master Social Media for Car Dealerships
Marketers need to go where their customers are. This has been a fact in business since merchants traveled to sell their wares in the forums of Ancient Rome. The modern-day forum (or town square) is social media. People gather on sites like Facebook, YouTube, and TikTok to share information and …
7 Video Mistakes to Avoid in 2023
In 2023, 91% of companies plan to utilize some form of video marketing. This is a dramatic uptick since 2016, when only 61% of businesses used video to connect with customers. Video content has become increasingly easy to invest in over the years. It used to require complex camera equipment …
6 Keys to Running Successful Email Marketing for Car Dealerships in 2023
Email marketing is an incredibly popular channel for audience engagement. According to Hubspot’s 2023 Media Content Planning Report, nearly 50% of companies plan to use email marketing this year, beating out all other channels in popularity. Many content teams are just starting to get into email, with 22% of survey …
How to Effectively Reach and Engage Millennial Car Buyers
In 2023, millennials are between the ages of 27 and 42 and in their prime car-buying years. Unlike earlier generations, most are happy to spend as little time as possible in the showroom. So what do millennials look for in a car, and more importantly, how can dealers reach and …
2023 Social Media Video Marketing Trends
Video is the new darling of consumers and social media advertising. The rise of TikTok spurred Instagram and YouTube to expand their video options. Consumer love videos, from the shorts you find on some social media platforms to full tutorials and deep dives most often found on YouTube. Video content …
Why More Traffic to Your Website Is Not Enough
Companies often focus their marketing efforts on driving traffic to their website. This is a critical component of lead generation. Any company that wants to sustain or grow needs a combination of SEO optimization to generate organic search and paid ads to bring in targeted traffic. The problem is, what …