Perform a quick search of a company or brand you know, and an interesting phenomenon will occur. You’ll most likely see that company’s name show up in two places. Hopefully, they will show up organically, reflecting the optimization of their online presence to showcase their business when searched. But secondly, …

When you operate a local business, you constantly compete with other local companies for customers. While retaining customers and earning the business of new clients involves numerous efforts, a huge factor in whether or not your business will remain successful is determined by how well you use the power of …

Over the course of the past two years, there has been a strong shift in how consumers interact with businesses. Increasingly, consumers have become adept at moving between both digital and physical channels to interact with businesses. This has led to the rise in the omnichannel experience — an experience …

Unlike many industries, which rely on outbound marketing strategies to sell customers on a product they may not currently need or want, the auto shop industry has a large amount of opportunity for capturing those who are already interested in their services. When someone’s car breaks down or their oil …