Jamil Zabaneh

Month-by-Month Tips for Improving Your Digital Presence in 2022

If the past two years have taught us anything, it’s that consumers are using digital channels more than ever before to interact with brands and make purchasing decisions. According to a study by Google, during the initial year of the pandemic alone, customer interest in online shopping and how to make purchases online doubled worldwide. …

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How to Build a Killer Content Calendar to Reach More Customers

In 2020, global online content consumption doubled. During this timeframe, people went from spending an average of around three hours a day to an incredible six to seven hours a day online consuming digital content. And as people spend more time on their mobile devices, laptops, smart TVs, and other connected devices, the amount of …

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10 Quick Tasks Your Dealership Can Do Today to Improve Your Online Presence

Did you know that 95 percent of vehicle buyers use digital as a source of information during the car buying process? Twice as many vehicle buyers start their research online versus beginning at a dealership. And, beyond just the initial purchasing process, an online search is the number one place consumers turn to when looking for maintenance information. With so …

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What Dealerships Can Learn from Google’s Latest Customer Engagement Report

Over the past few years, there has been a massive focus on using customer data to drive improved customer engagement via marketing campaigns — and, rightly so. However, the amount of customer data available at our fingertips today is unlike any time in history. We can learn what our customers think about politics and religion, …

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What the First Half of 2021 Has Taught Us About Online Customer Engagement

With a vaccine rolling out and everyday life resuming on some level, the first half of 2021 has already proven to be a whirlwind. And, after the extreme uncertainty of 2020, most businesses were poised and ready to make the most of the new year, especially with online customer engagement. For businesses that engage with …

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Targeting Your Customers Based on Where They Are in Their Journey

Central to any marketing strategy is the customer journey. This journey involves each step a customer takes in deciding where to make a purchase or schedule a service. While most businesses are well aware of the customer journey, too few are harnessing the power of digital marketing in reaching customers in a personalized and targeted …

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