Google My Business is a remarkably powerful tool. In research performed by Statista, it was identified that 84% of customer searches for businesses are discovery. This means that the majority of the time when customers are looking for a business or service, they will search by a keyword and discover businesses near them via Google …
7 Important Best Practices for Google My Business Posts Read More »
Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in acquiring and retaining new customers, it has to be backed by an intelligent strategy. In this guide, you will learn everything you need to know about using a recall event …
Everything You Need to Know About Using Recall Events to Boost Service Appointments Read More »
For dealerships, finding new avenues to increase business remains a must. However, bringing in new business can be challenging. For dealerships looking to find the next angle on acquiring loyal customers, the business of recall is worth consideration. Today, recalls are some of the most relevant service offers you can make because people aren’t driving …
Want to Boost Recall Service Business? Pull These 4 Levers Read More »
Consumers are everywhere. They have desires to be met and problems to be solved. The only thing standing between you and them is access. Done right, B2C digital marketing delivers that access. It encompasses the strategies used to get your business’s product or services in front of consumers where they are shopping for them. It …
Loyal customers sustain your company’s long-term success through repeat purchases. It’s more expensive to get new clients than to keep clients, so existing customers deliver more profit per transaction. Satisfied, long-term customers can become small marketing centers for your business as they talk about your products and services and share your posts and offers. Even …
The success of video marketing is hard to deny as videos continue to influence traffic, leads, and sales. From short marketing videos that grab attention on social media to more extended how-to demonstrations that cement customer loyalty, videos remain popular with consumers and a priority for marketers. Today, 88 percent of video marketers report a positive …
Digital marketing has transformed a brand’s ability to target specific audience segments and engage prospects before and after purchasing. As the online advertising world becomes more competitive, companies want to optimize ad results and maximize their digital marketing ROI. Facebook and YouTube are the two most-populated social media platforms. Worldwide, Facebook commands about 2.7 billion …
12 Ways to Improve Facebook and YouTube Ad Results for 2021 Read More »
When a shopper enters a city name or a phrase like “near me” on Google, the results page shows a map with up to three local businesses highlighted for the consumer. The same is true for searches performed on mobile phones. The companies that appear are Google My Business (GMB) listings. The great news is …
10 Ways to Maximize Your Google My Business Listing Read More »
Email is essential when it comes to conversions. To take advantage of the leads that are generated by your marketing efforts, you’ll need to follow-up through email. If you don’t reach out, follow up, and nurture your sales-qualified leads, your conversions will suffer and you’ll be leaving car deals on the table. Follow-up emails should …
Think about the last time you purchased a car from somewhere other than your dealership. What was that experience like? Were you able to easily navigate the dealership’s website and request a test drive? Did the sales team go above and beyond to ensure your needs were met? Was the sales process seamless and simple? …
Gauge How Satisfied Your Customers Are Using Technology Read More »
Our lookbook has examples of our display ads we have created for clients.
