How often do you click on ads when you’re searching on Google or another search engine? Odds are, you weren’t even aware that the listing you clicked on was a paid advertisement. According to a Search Engine Land report in 2019, 63 percent of people said they’d click on a Google ad. The same study found that …
Carefully Targeted Paid Search Advertising: How to Craft a Successful Campaign Read More »
Think about how many devices you use in a day. At your dealership and home, you’re constantly switching between your computer and phone, and perhaps even your tablet. Your customers act similarly. Studies show that 90% of people use multiple screens sequentially. With this in mind, each aspect of your car dealership’s online experience and marketing efforts …
Compatibility with Multiple Devices is More Important Than You Think Read More »
According to a Google Impact Report, businesses that use paid search ads “make an average of $2 in revenue for every $1 they spend on Google Ads.” If your dealership hasn’t yet run a PPC ad campaign, you should consider starting one today. The process for setting up your ad campaign is simple, and you can …
Campaigns, Ad Groups, Keywords, and Ads—How to Set Yourself Apart Read More »
Marketing is the mainspring of every automobile dealership. After all, marketing is the science of getting people to shop your inventory, come in and test drive your cars, and have them buy your parts and use your service departments. Marketing persuades customers to come back again and again, and induces them to purchase sooner than …
Leverage Marketing Assets Without Spending More Money Read More »
Approximately 25% of all automotive searches are parts, services, and maintenance related. With the right service combat strategy that includes effective digital marketing, you can boost your fixed ops. Service takes a backseat to sales when it comes to marketing strategies at dealerships today. This article will discuss the best practices for how to perform a successful …
According to the Pew Research Center, 81% of Americans go online every day. Of those polled, 28% are online frequently, 45% go online several times a day, and 9% only once a day. Your dealership can reach these online consumers if you have the right digital marketing strategy across all of your channels – websites, social …
Must-Have Secrets You Need to Dominate Your Digital Marketing Read More »
According to consumer insights from Think with Google, 95 percent of vehicle buyers turn to the digital world to find information to help them with the buying process. Having an active blog on your website should be one of the pillars of your marketing strategy. Consider some of these highlights from Google’s research on how the modern …
Connect with Readers of Your Dealership Blog with These Great Topics Read More »
Let’s face it, brainstorming post ideas for your social media channels regularly is a challenge. As a car dealership, your content needs to do more than generate a “like” or two. Your social posts need to convince customers to come in for a test drive. That’s not an easy feat. Turn your Facebook, Twitter, Instagram, …
20 Engaging Social Media Post Ideas for Car Dealerships Read More »
Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a car was more than enough to convince 56% of auto shoppers to buy it, without test driving it first. This change in consumer mindset opens a world …
Using the right language in all your advertising efforts will give buyers a positive first impression of your automotive dealership. You don’t usually get a second chance to make a great first impression. Advertising that comes off as pushy or cheesy is a big turnoff to potential buyers. In this post, we’ll discuss some great …
Our lookbook has examples of our display ads we have created for clients.
