Consumers are everywhere. They have desires to be met and problems to be solved. The only thing standing between you and them is access. Done right, B2C digital marketing delivers that access. It encompasses the strategies used to get your business’s product or services in front of consumers where they are shopping for them. It …
Loyal customers sustain your company’s long-term success through repeat purchases. It’s more expensive to get new clients than to keep clients, so existing customers deliver more profit per transaction. Satisfied, long-term customers can become small marketing centers for your business as they talk about your products and services and share your posts and offers. Even …
The success of video marketing is hard to deny as videos continue to influence traffic, leads, and sales. From short marketing videos that grab attention on social media to more extended how-to demonstrations that cement customer loyalty, videos remain popular with consumers and a priority for marketers. Today, 88 percent of video marketers report a positive …
Digital marketing has transformed a brand’s ability to target specific audience segments and engage prospects before and after purchasing. As the online advertising world becomes more competitive, companies want to optimize ad results and maximize their digital marketing ROI. Facebook and YouTube are the two most-populated social media platforms. Worldwide, Facebook commands about 2.7 billion …
12 Ways to Improve Facebook and YouTube Ad Results for 2021 Read More »
When a shopper enters a city name or a phrase like “near me” on Google, the results page shows a map with up to three local businesses highlighted for the consumer. The same is true for searches performed on mobile phones. The companies that appear are Google My Business (GMB) listings. The great news is …
10 Ways to Maximize Your Google My Business Listing Read More »
Email is essential when it comes to conversions. To take advantage of the leads that are generated by your marketing efforts, you’ll need to follow-up through email. If you don’t reach out, follow up, and nurture your sales-qualified leads, your conversions will suffer and you’ll be leaving car deals on the table. Follow-up emails should …
Think about the last time you purchased a car from somewhere other than your dealership. What was that experience like? Were you able to easily navigate the dealership’s website and request a test drive? Did the sales team go above and beyond to ensure your needs were met? Was the sales process seamless and simple? …
Gauge How Satisfied Your Customers Are Using Technology Read More »
Max Zanan, author of Perfect Dealership: Surviving the Digital Disruption, wrote, “The automotive retail industry is under more pressure than ever. Lower margins, stricter regulations, heavy competition, and the rise of online auto sales.” Zanan shares that, “Unless car dealerships change—and change quickly—they risk falling into the same digital gulf that obliterated the corner video store …
Tips on Helping Your Sales Team Improve Their Product Knowledge Read More »
Before exploring various tips to enhance your dealership’s texting strategy, it’s important to identify the different types of short message service (SMS)—text messaging—that you can utilize to boost sales. Basic SMS – Standard text message sent from one phone number to another. Email Originator – Your dealership can send a message to the consumer from an email …
Optimize Your Texting Strategy at Your Dealership with These Tips Read More »
When your sales team loses a sales opportunity, it can have either a positive or negative effect. The salesperson can accept the loss and be motivated to succeed the next time, or struggle with the loss and lose confidence in making another sale. The sales team at your dealership is an integral part of increasing …
Top 5 Ways to Help Your Sales Team Deal with a Lost Sale and Bounce Back Read More »
Our lookbook has examples of our display ads we have created for clients.
