Kaitlyn Winters

Digital Marketing Basics for Automotive Services

For those who run an auto shop, reaching customers requires a robust digital marketing strategy. Traditional tactics, such as direct mail and door-to-door flyers, are no longer the main methods for reaching those who need automotive services. Instead, most consumers searching for auto services do so via their mobile devices. To increase your digital reach …

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J&L Marketing named a 2022 Google Premier Partner

LOUISVILLE, Ky.–(BUSINESS WIRE)–Louisville, Kentucky based digital and direct marketing agency, J&L Marketing, has achieved 2022 Premier Partner status in the Google Partners program. This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. “Now more than ever, businesses …

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Your Guide to Marketing Your Dealership to Millennials and Gen Z

Spanning a wide age range, from four to 40 years old, Millennials and Gen Z together are becoming one of the most influential purchasing powers globally. In fact, combined, Millennials and Gen Z have around $350 billion of spending power in the United States alone. With Millennials and Gen Z quickly becoming the prominent buying …

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The Importance of Google Reviews for Your Online Presence

In today’s digital landscape, there are countless platforms and channels for any business to manage. From setting up social media profiles to ensuring that customers can message your business through your website, a lot goes into creating a quality online presence. But, over the years, one thing has remained steady when it comes to creating …

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The Importance of Increasing the Right Traffic to Your Dealership’s Website

Central to almost any online marketing strategy is the desire to increase the amount of traffic visiting your website or online showroom. However, too often, when traffic is increased, there is no visible gain in relation to sales completed. One reason is that the traffic driven to the website is the wrong traffic. In fact, …

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