Today, most dealerships are investing a significant amount of their marketing dollars into digital ad campaigns. This investment is in response to the rising number of users who turn to the internet to gather information before purchasing a car or to search for a nearby dealership. For example, according to Google, online search is now …
The Importance of Measuring Ads Converted to Sold Deals Read More »
In 2020, COVID-19 changed the landscape of our personal and professional lives. Digital marketing has been increasingly crucial to companies over the past two decades, but the pandemic accelerated online activity and engagement. Bored at home, people went online. Even as vaccines promise a return to normal, some consumer behaviors and marketing strategies will be …
8 Digital Marketing Trends That You Cannot Ignore in 2021 Read More »
As a car dealership, you already track a lot of data. From close rates for your sales team to the inventory turnover rate, you’ve got a close eye on all your key metrics. The same should be true for your online marketing efforts. Do you know how many people visit your website each month? How …
Google Analytics for Car Dealerships: 11 KPIs to Pay Attention To Read More »
Our lookbook has examples of our display ads we have created for clients.
