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Steps for Producing Quality Marketing Videos for Your Small Business

Scroll through your newsfeed, visit a company website or even browse product recommendations on Amazon, and you’ll be greeted by the commonly used content form of video. Videos have become integral to successful marketing strategies with their ability to captivate, tell a story, and lead customers to make purchasing decisions. Videos can be designed with …

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Should You Pay for Ads for Your Own Business Name?

Perform a quick search of a company or brand you know, and an interesting phenomenon will occur. You’ll most likely see that company’s name show up in two places. Hopefully, they will show up organically, reflecting the optimization of their online presence to showcase their business when searched. But secondly, and more curiously, you may …

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Social Media Post Templates and Examples for Small Businesses

What started as a method for people to interact with family and friends has turned into an incredibly powerful marketing tool for small businesses. Social media platforms such as Facebook and Instagram allow small businesses to increase their reach, improve brand awareness, and market to highly specific audience segments. And, when you look at the …

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Why Local SEO Can Make or Break Your Business

When you operate a local business, you constantly compete with other local companies for customers. While retaining customers and earning the business of new clients involves numerous efforts, a huge factor in whether or not your business will remain successful is determined by how well you use the power of local SEO. In this guide …

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The Importance of an Omnichannel Experience for Your Business

Over the course of the past two years, there has been a strong shift in how consumers interact with businesses. Increasingly, consumers have become adept at moving between both digital and physical channels to interact with businesses. This has led to the rise in the omnichannel experience — an experience that connects individual touchpoints across …

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J&L Marketing named a 2022 Google Premier Partner

LOUISVILLE, Ky.–(BUSINESS WIRE)–Louisville, Kentucky based digital and direct marketing agency, J&L Marketing, has achieved 2022 Premier Partner status in the Google Partners program. This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. “Now more than ever, businesses …

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Step-by-Step Guide for Claiming Your Business Online

For those who work in service-related industries, such as HVAC technicians, plumbers, electricians, and auto mechanics, ensuring that your business information can be located quickly and easily online is critical to your success. Not only does your business need to be easy to find online through a localized search, but the information that a potential …

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