Unlike more general forms of interruption advertising such as radio and TV, digital marketing puts your brand in front of a targeted audience where they already spend their time. Social media advertising is a prime example, as social media consumes more of people’s time and attention every year. In 2005, when Pew Research Center started …
What Social Media Channels Should You Invest In? Read More »
As we wrap up the first quarter of 2023, we are beginning to see key trends emerge in marketing spending. Inflation concerns have been top of mind for most business leaders, influencing their spending decisions. However, it’s not all doom and gloom as we look toward the economy’s future. The International Monetary Fund (IMF) predicts that global …
If there is one thing that remains constant in digital marketing, it’s that everything is continually changing. Over the years, new tools, platforms, and techniques have emerged, changing the trajectory of marketing strategies. Social media made waves as marketers had to learn how to engage with customers on entirely new channels. Big data transformed how …
Between paid search, display advertising, social media advertising, and video marketing, digital marketing offers many ways to get your message in front of your audience. Picking the right platform is the first step to getting great results from your marketing investment. The second is audience targeting. Audience targeting is a simple, data-driven method that puts …
8 Keys to Unlocking the Power of Audience Targeting Read More »
The key to engaging any target audience is to be accessible where they are. For the younger generations, this means using video marketing. Gen Z and Millenials grew up watching videos on mobile devices, tablets, and computers, so it’s no surprise they’re comfortable with this format. In this article, you’ll learn some surprising facts about …
Why Video Marketing Is Key to Reaching Younger Generations Read More »
You can plan the most spectacular event ever seen, but it’s only a success when people show up. While any crowd is good, the best attendees for your event are high-quality prospects and customers that will lead to business growth and sales. This guide to event marketing will help you effectively promote your event to …
Whether you sell products or services to local or international customers, digital marketing can be a powerful and effective way to drive new customers to your business. The problem is it can also be expensive. Without a winning digital marketing strategy, you could see a painfully low return on your investment. This article shares critical …
YouTube has become a powerful marketing force to be reckoned with. Surpassing all other video platforms, YouTube has gained nearly 2 billion active users a month. Businesses of all sizes are seizing the opportunity to reach a massive audience and promote their products and services through video. In this blog post, we will look at …
Email marketing is one of the oldest and most reliable marketing tactics out there. Unlike ads or cold marketing, people who have opted-in to hear from you are interested in your products and services. Done well, email marketing is a cost-effective way to build on existing customer relationships and promote your products and services. However, …
For small businesses, the internet provides a wealth of opportunity when it comes to gaining new customers and retaining existing ones. To reach your target audience online, you are probably investing in two key areas: SEM helps you get your website in front of customers who are already searching for your brand or services in …
7 Key Metrics for Measuring the Success of Paid Ad Campaigns Read More »
Our lookbook has examples of our display ads we have created for clients.
