Automotive

With Your Showroom Closed, Use These Tips to Drive Traffic to Your Service Department

Automotive / By

Car dealership showrooms across the nation have been instructed to close their doors until the COVID-19 pandemic subsides. However, since service departments are deemed an essential business, dealerships must now shift their focus to driving revenue through this avenue. Of course, with no one walking through the showroom doors, car dealerships will need to rely on online …

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8 Critical Social Media Engagement Tips for Car Dealerships

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Let’s admit it. We’re all addicted to social media. GlobalWebIndex reported that people spend approximately 2 hours and 23 minutes daily on social media browsing and messaging. And, with more eyes on social media than ever before due to global health concerns, digitally-driven businesses are no longer an option. It’s a necessity for all businesses, big and …

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Tips on Expanding Your Customer Base with Facebook Marketplace and Messenger

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With approximately 2.5 billion monthly active users on Facebook, your dealership should be expanding its reach by utilizing Facebook Marketplace and Messenger to reach potential and new customers. Consider the following tips on expanding your customer base. Expand Your Customer Base with Facebook Marketplace In 2016, the changes Facebook enacted in the Marketplace enabled simplified buying and selling …

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How to Make a Great First Impression When Customers Visit Your Showroom

Automotive / By

The car purchasing process has evolved. Customers make fewer visits to the dealership and arrive armed with information. They often know the make, model, and features they want before they walk into a showroom. They are wary of sales tactics. Buyers expect a positive experience during and after the purchase process. Your dealership has one …

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Optimize Your Texting Strategy at Your Dealership with These Tips

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Before exploring various tips to enhance your dealership’s texting strategy, it’s important to identify the different types of short message service (SMS)—text messaging—that you can utilize to boost sales. Basic SMS – Standard text message sent from one phone number to another. Email Originator – Your dealership can send a message to the consumer from an email …

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Top 5 Ways to Help Your Sales Team Deal with a Lost Sale and Bounce Back

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When your sales team loses a sales opportunity, it can have either a positive or negative effect. The salesperson can accept the loss and be motivated to succeed the next time, or struggle with the loss and lose confidence in making another sale. The sales team at your dealership is an integral part of increasing …

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Avoid These Mistakes When Planning Your Digital Marketing Strategy for Your Dealership

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According to Think with Google research, “Twice as many car buyers start their research online versus at a dealer.” In this current hyper-technological age, it’s vital to ensure that your digital footprint is optimized and attracting the best leads who are ready to buy from your dealership. The Right Elements for Your Digital Marketing Strategy First, it’s …

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Top 5 Customer Retention Strategies for Your Dealership

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In 2019, approximately 17 million vehicles were purchased in the United States. Successful dealerships continuously work on mastering the balance of drawing new (conquest) consumers to their showroom and cultivating strong relationships with current customers. Customer Retention Strategies You Should Implement Retaining profitable relationships with current customers is easier than trying to find new ones — which costs …

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