For dealerships, finding new avenues to increase business remains a must. However, bringing in new business can be challenging. For dealerships looking to find the next angle on acquiring loyal customers, the business of recall is worth consideration. Today, recalls are some of the most relevant service offers you can make because people aren’t driving …
Want to Boost Recall Service Business? Pull These 4 Levers Read More »
Cars have been a core of American culture for more than a century, but what we value and prioritize in our automobiles changes over time. As the marketplace changes, so do the most-effective ways to connect with consumers and bring them into the dealership. The rise of online research and shopping brought several shifts to …
How to Overcome Roadblocks to Marketing Your Auto Dealership Read More »
After decades of relying on tried-and-true marketing strategies like TV commercials, newspaper ads, flyers, events, and radio spots, most auto dealerships are focusing more time, effort and money on digital marketing. Online research and shopping are here to stay. Up to 92 percent of car buyers do research online. Auto shoppers visit an average of …
The Crucial Difference Between Digital Marketing and Traditional Auto Sales Read More »
Digital Marketing and selling cars are not the same as they used to be. The old, familiar ad placements don’t yield the same results, and consumers take a more active role in the vehicle buying process. The majority of automotive shoppers begin their journey online by finding and comparing dealerships’ websites, vehicle listings, and reviews. Ninety-two percent …
7 Top Automotive Digital Marketing Strategies in 2021 Read More »
When a shopper enters a city name or a phrase like “near me” on Google, the results page shows a map with up to three local businesses highlighted for the consumer. The same is true for searches performed on mobile phones. The companies that appear are Google My Business (GMB) listings. The great news is …
10 Ways to Maximize Your Google My Business Listing Read More »
Take a look inside some of the largest automotive sales events successes: year-in and year-out, six high impact sales promotion opportunities out produce all the others. Do you know which ones they are? (One may surprise you.) More importantly, are you hosting all six? Sales event success in today’s automotive market is simple: it requires the ability …
6 Amazing Sales Events That You Need to Be Promoting Every Year Read More »
As a car dealership, you already track a lot of data. From close rates for your sales team to the inventory turnover rate, you’ve got a close eye on all your key metrics. The same should be true for your online marketing efforts. Do you know how many people visit your website each month? How …
Google Analytics for Car Dealerships: 11 KPIs to Pay Attention To Read More »
You’re probably familiar with the adage that “proper prior planning prevents @#$% poor performance”? Well, nothing could be more true when it comes to hosting a sales event that seriously shifts the needle. As automotive event marketers that have been in the game for over 25 years, we’ve seen the good, the bad and the …
5 Lethal Mistakes That Will Sabotage Your Sales Event Read More »
Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social media channel. Facebook advertising is no longer an optional tool for businesses in the automotive industry. In today’s digital and mobile world, it’s a necessity. With 94% of social media marketers using …
Facebook Advertising for Car Dealerships – A Guide to Understanding the Rules Read More »
If you want to improve your digital retailing results, you need to understand how to implement successful marketing that supports your virtual showroom. This starts with understanding your customers’ online journey. Too often, a customer finishes their buying journey alone. They sell themselves online before a dealer ever gained the opportunity to influence them. Left …
3 Ways to Improve Your Virtual Showroom Marketing Read More »
Our lookbook has examples of our display ads we have created for clients.
