In 2017, customers visited an average of 2.7 dealerships before making a purchase. In 2019, this number decreased to 2.3 dealerships, according to a Cox Automotive study. While on the surface, this may seem like a great advancement for the industry, it means customers are spending more time shopping online and less time speaking with the …
8 Ways to Increase Customer Retention With Digital Marketing Tactics Read More »
The way your dealership is displayed on search engine results pages (SERP) can make or break your business. It’s important to optimize your Google My Business Page to increase your conversion rate and boost sales at your dealership. Understanding the Way Google Sources Business Information Google wants to provide relevant information when users complete online …
How to Optimize Your Google My Business Page for Increased Conversions Read More »
Are you wondering why your dealership has thousands of website visits every month, but only a handful of test drives? Imagine if your dealership could target the consumers who visit your website and provide them with relevant, real-time ads? Through a well-organized, optimized remarketing campaign, you can. Remarketing, also referred to as retargeting, is defined by Outbrain as “a …
How to Properly Launch and Leverage a Remarketing Campaign Read More »
Did you know more than 1 billion people use Instagram each month? And, 200 million of those users visit at least one business profile each day. Car dealerships across the country are actively using Instagram to generate brand awareness and put customers in brand new cars. Of course, as with any social media platform, your car …
9 Essential Instagram Tips and Tricks for Car Dealerships Read More »
According to a recent report by Trading Economics, total vehicle sales in the U.S. are estimated to reach approximately 17.3 million. If you want your dealership to get in on those sales, consider the following creative ideas to deliver value beyond the sale. Get Creative in 2020 by Thinking Outside the Box To boost sales, optimize …
Delivering Value Beyond the Sale: Creative Ideas for Dealers Read More »
Car dealerships understand how important customer relationships are. Without the trust of a potential customer, the sale is lost. But do you have the manpower to handle every customer inquiry that comes your way via email and phone calls? If your dealership is inundated with customer calls and emails on top of those walking in …
According to the NADA Data mid-year financial report for 2019, approximately 162 million repair orders were written by service departments, totaling over $62 billion in service and parts sales. According to the 2018 NADA Data annual report, 310 million repair orders were written, totaling over $116 billion in service and parts sales. The success of fixed operations …
Increase Profits by Improving Your Fixed Ops Marketing Strategy Read More »
With 16,741 franchised car dealers in the nation, the automotive industry is a competitive one. As a result, consumers can choose from numerous dealerships and websites to purchase their new vehicle. While there are several ways for your dealership to stand out from the competition, most businesses rely on their marketing strategy for differentiation. But what happens …
8 Reasons Why Your Digital Marketing Strategy Is Failing Read More »
When the components of your digital marketing strategy have a poor conversion rate, even if all the traffic from the 4.479 billion active Internet users in the world flood your website, read your blog, and view your paid search ads and social media posts, your business will hardly see any change in revenue. When the …
Since 92% of consumers research online before they purchase a vehicle, you need to make sure your dealership is meeting the needs of these customers. Approximately 8 billion video views are generated on Facebook each day. People watch videos on YouTube and social media platforms like Twitter and Instagram. Video marketing should be done with care since …
Top Five Tips to Improve the Quality of Your Video Content for Marketing Your Dealership Read More »
Our lookbook has examples of our display ads we have created for clients.
