Jamil Zabaneh

8 Reasons Why Your Digital Marketing Strategy Is Failing

With 16,741 franchised car dealers in the nation, the automotive industry is a competitive one. As a result, consumers can choose from numerous dealerships and websites to purchase their new vehicle. While there are several ways for your dealership to stand out from the competition, most businesses rely on their marketing strategy for differentiation. But what happens …

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Top Five Tips to Improve the Quality of Your Video Content for Marketing Your Dealership

Since 92% of consumers research online before they purchase a vehicle, you need to make sure your dealership is meeting the needs of these customers. Approximately 8 billion video views are generated on Facebook each day. People watch videos on YouTube and social media platforms like Twitter and Instagram. Video marketing should be done with care since …

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How to Utilize Customer Segmentation to Optimize Marketing Efforts for Increased ROI

Head of Strategic Analytics at Google Marketing, Avinash Kaushik shares in a recent Think With Google article how to become smarter advertisers in 2020. He shared three resolutions that marketing teams should strive to accomplish in this new year. One resolution that stood out was to become smarter in how metrics are measured. Kaushik shared, “Always provide …

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Five Social Media Strategies Your Dealership Should Be Using

Since 60 percent of car buyers research vehicle information online before visiting showrooms, your dealership needs to be active on social media platforms to reach these potential buyers. As technology and social media platforms change, your strategy for reaching consumers on those platforms should change accordingly. Improve your bottom line in 2020 by using the following five …

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Implement These Marketing Strategies to Boost Sales for Your Small-Town Dealership

Relationship building is a key factor in the success of your small-town dealership. You need to build strong relationships with customers in your local community. However, you may need to rethink your marketing strategy for 2020 to effectively connect with today’s tech-savvy consumer. Connecting with Today’s Consumer Google research has shown that 92 percent of auto …

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9 Essential Video Marketing Tips for Car Dealerships

Is your car dealership still not on the video marketing bandwagon? If so, perhaps these statistics will change your mind. A study by the Aberdeen Group noted that video marketers generate 66% more qualified leads per year. In their 2019 findings, Social Media Today reported that including a video on a landing page can increase conversions by 80%. Rendrfx also found that 80% …

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The Four Types of Customers You’ll Encounter

Customer experience is an important factor in boosting sales at your dealership. The CBT Automotive Network reported that “54% of consumers would buy from a dealership that offers their preferred experience even if it did not have the lowest price.” That statistic shows how much customers value a positive shopping experience. Relating well to your customers is …

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Carefully Targeted Paid Search Advertising: How to Craft a Successful Campaign

How often do you click on ads when you’re searching on Google or another search engine? Odds are, you weren’t even aware that the listing you clicked on was a paid advertisement. According to a Search Engine Land report in 2019, 63 percent of people said they’d click on a Google ad. The same study found that …

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Compatibility with Multiple Devices is More Important Than You Think

Think about how many devices you use in a day. At your dealership and home, you’re constantly switching between your computer and phone, and perhaps even your tablet. Your customers act similarly.  Studies show that 90% of people use multiple screens sequentially. With this in mind, each aspect of your car dealership’s online experience and marketing efforts …

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Campaigns, Ad Groups, Keywords, and Ads—How to Set Yourself Apart

According to a Google Impact Report, businesses that use paid search ads “make an average of $2 in revenue for every $1 they spend on Google Ads.” If your dealership hasn’t yet run a PPC ad campaign, you should consider starting one today. The process for setting up your ad campaign is simple, and you can …

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