Jamil Zabaneh

Tips on Helping Your Sales Team Improve Their Product Knowledge

Max Zanan, author of Perfect Dealership: Surviving the Digital Disruption, wrote, “The automotive retail industry is under more pressure than ever. Lower margins, stricter regulations, heavy competition, and the rise of online auto sales.” Zanan shares that, “Unless car dealerships change—and change quickly—they risk falling into the same digital gulf that obliterated the corner video store …

Tips on Helping Your Sales Team Improve Their Product Knowledge Read More »

Optimize Your Texting Strategy at Your Dealership with These Tips

Before exploring various tips to enhance your dealership’s texting strategy, it’s important to identify the different types of short message service (SMS)—text messaging—that you can utilize to boost sales. Basic SMS – Standard text message sent from one phone number to another. Email Originator – Your dealership can send a message to the consumer from an email …

Optimize Your Texting Strategy at Your Dealership with These Tips Read More »

Top 5 Ways to Help Your Sales Team Deal with a Lost Sale and Bounce Back

When your sales team loses a sales opportunity, it can have either a positive or negative effect. The salesperson can accept the loss and be motivated to succeed the next time, or struggle with the loss and lose confidence in making another sale. The sales team at your dealership is an integral part of increasing …

Top 5 Ways to Help Your Sales Team Deal with a Lost Sale and Bounce Back Read More »

8 Ways to Increase Customer Retention With Digital Marketing Tactics

In 2017, customers visited an average of 2.7 dealerships before making a purchase. In 2019, this number decreased to 2.3 dealerships, according to a Cox Automotive study. While on the surface, this may seem like a great advancement for the industry, it means customers are spending more time shopping online and less time speaking with the …

8 Ways to Increase Customer Retention With Digital Marketing Tactics Read More »

Increase Profits by Improving Your Fixed Ops Marketing Strategy

According to the NADA Data mid-year financial report for 2019, approximately 162 million repair orders were written by service departments, totaling over $62 billion in service and parts sales. According to the 2018 NADA Data annual report, 310 million repair orders were written, totaling over $116 billion in service and parts sales. The success of fixed operations …

Increase Profits by Improving Your Fixed Ops Marketing Strategy Read More »

8 Reasons Why Your Digital Marketing Strategy Is Failing

With 16,741 franchised car dealers in the nation, the automotive industry is a competitive one. As a result, consumers can choose from numerous dealerships and websites to purchase their new vehicle. While there are several ways for your dealership to stand out from the competition, most businesses rely on their marketing strategy for differentiation. But what happens …

8 Reasons Why Your Digital Marketing Strategy Is Failing Read More »

Top Five Tips to Improve the Quality of Your Video Content for Marketing Your Dealership

Since 92% of consumers research online before they purchase a vehicle, you need to make sure your dealership is meeting the needs of these customers. Approximately 8 billion video views are generated on Facebook each day. People watch videos on YouTube and social media platforms like Twitter and Instagram. Video marketing should be done with care since …

Top Five Tips to Improve the Quality of Your Video Content for Marketing Your Dealership Read More »

Volkswagen Digital Marketing Enrollment Form

Schedule An Appointment

Schedule Your Event

Get Your Free Political Landscape Analysis

Get A Proposal

View Our Lookbook

Download the lookbook now

Our lookbook has examples of our display ads we have created for clients.