There are 63,000 searches per second on Google, 3.8 million per minute, 228 million per hour, and 5.5 billion per day. If your dealership is not using paid search ads, you are losing out on possible leads who could convert to new customers. Google research shows that 2x as many consumers begin the car buying process online …
Why Paid Search Ads are Critical for Your Dealership Read More »
Social media platforms have changed significantly since the early 2000s and beyond when MySpace reached 1 million monthly active users in 2004. Facebook is now the top social media platform, with 2.375 billion monthly users – Twitter has 3.36 million, and LinkedIn has 1.06 million. That’s a large audience of potential customers that your dealership could …
How to Keep Up-To-Date with Changes in Social Media Ads Read More »
According to a report published by the National Automobile Dealers Association (NADA), new vehicle sales in 2018 topped $1 trillion at over 16,753 franchised dealers in the U.S. And with automobile sales keeping steady, car dealerships must hire salespeople who work well with customers and help drive additional business. Hiring the wrong salespeople at your dealership can …
Word of mouth marketing is estimated to account for approximately $6 trillion in annual consumer spending. Cultivating consumer recommendations and customer advocates can result in 5x more sales for your dealership than paid advertising. Don’t discount the positive effect that your customers can have on bringing in new sales for your dealership. Consider implementing the tips discussed …
Tips on Using Customer Advocates to Help Expand the Reach of Your Dealership Read More »
Have you ever found a company online only to be thoroughly disappointed when you visited their physical location? Your first impression of the company didn’t match the physical reality, leaving you confused and disheartened. According to one study, 94 percent of consumers research a business online before visiting a store. And 81 percent of consumers stated they …
Connecting the In-Store and Online Experience: 5 Easy Tactics for Car Dealers Read More »
Brand awareness for your dealership is more important than you might think. Today’s consumers spend approximately 59% of their time researching vehicles online before heading to a dealership. Gone are the days when people went to their local dealership first to make a vehicle purchase. If you want to improve customer loyalty and bring more people to …
How to Enhance Brand Awareness and Improve Customer Loyalty Read More »
Car dealerships send and receive emails all day long. Between communicating with prospective leads and keeping in touch with current clients, email is a vital part of any automotive operation. An estimated 4.3 billion people will use email by 2022. Can you guess how many of those users are in the market for a new or used …
7 Helpful Email Marketing Tricks for Car Dealers Read More »
Marketing done right is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant demands for attention that many automotive marketing strategies require. This is because marketing today requires you to come to the table with a very sophisticated …
How to Boost Sales and Save Time in 3 Easy Steps Read More »
Regardless of how good a dealer’s marketing strategy is, if they can’t get consumers to take action… it’s all for nothing. Marketing’s job is to produce leads and sales – anyone can drive traffic to a website. What separates the pros from the amateurs is how they get them into the sales funnel, where they …
Practical Secrets that Lead Prospects to Sales Funnels Read More »
Times are changing, technology is advancing with immense measures, and what used to be marketing has evolved into something bigger and greater. There’s a cause and effect relationship between technology and the world we work in; although marketing has basic mechanics, if you aren’t keeping up with the advances, you could get left behind. It …
How To Take Advantage of Today’s Marketing Forces So You Can Be More Relevant Read More »
Our lookbook has examples of our display ads we have created for clients.
