Car dealerships understand how important customer relationships are. Without the trust of a potential customer, the sale is lost. But do you have the manpower to handle every customer inquiry that comes your way via email and phone calls? If your dealership is inundated with customer calls and emails on top of those walking in …
When the components of your digital marketing strategy have a poor conversion rate, even if all the traffic from the 4.479 billion active Internet users in the world flood your website, read your blog, and view your paid search ads and social media posts, your business will hardly see any change in revenue. When the …
Approximately 92% of car buyers will search online prior to visiting your car dealership to purchase a vehicle. That’s a staggering statistic that shows how important the right digital marketing strategy can be for your dealership. However, the power of traditional media should not be underrated. When you combine an optimized digital marketing strategy with the …
How to Combine Digital Marketing and Traditional Media for Maximum Profit Potential Read More »
With the new year approaching, you’re probably wondering what marketing strategy your car dealership should adopt next? Should you hop onto that new social media platform, increase your ad budget, or go all-in on print marketing? Perhaps you’ll look into developing an app exclusively for your dealership. While all of these avenues are valuable marketing …
The Top 5 Marketing Strategies to Implement at Your Dealership Read More »
You’ve invested time and money in paid search ads for your dealership. Yet, conversion rates for your landing pages are not what you’d hoped for. Don’t give up. Consider implementing the following tips to optimize your ad space for 2020 and create lead capture pages that improve conversion rates. Go into the new year with …
7 Tips on Creating Lead Capture Pages That Improve Conversion Rates Read More »
Customer service is the foundation of every sale at your car dealership. If a customer experiences lackluster service, they’ll simply hop over to the next dealership in town. On the other hand, if they receive unbeatable customer service, you’ve gained a loyal customer for life. As a result, the level of customer service your car …
11 Strategies to Improve Customer Service and Boost Profits at Your Dealership Read More »
Standing out from the competition is among every car dealership’s top concerns. While excellent marketing campaigns and inventive deals will certainly help you in the long run, some dealership attributes stand the test of time when it comes to beating out the competition in sales and overall perception. On episode two of my “move. crush. …
How Can You Differentiate Your Brand in Your Area? Read More »
If your car dealership uses Gmail, you’ve likely noticed the “Social” and “Promotions” tabs in the top menu. Within these tabs, you’ll find everything from email notifications about activity on your social profiles to promotional newsletters from online retail brands or companies you follow. You’ll also discover sponsored Gmail ads. These advertisements are a subtle …
Gmail Ad Campaigns: Non-Competitive Yet Essential Read More »
The digital marketing industry is always changing. If you are not current with those changes, you could lose out on improving the reach of your dealership. Optimize your digital marketing strategy for the upcoming year by transforming the way you connect with current and new customers. Connect More Effectively with Today’s Consumer According to research …
Top 2020 Automotive Marketing Trends for the Upcoming Year Read More »
It’s tempting to jump at every marketing opportunity that comes your way. Whether you’ve been offered a new partnership or have a sudden increase in marketing funds, you should vet each opportunity properly. After all, some opportunities may not be the right fit for your dealership. This same concept applies to developing and executing multi-channel …
Multi-Channel Car Dealership Campaigns: 6 Key Tips for Choosing the Right Channels Read More »
Our lookbook has examples of our display ads we have created for clients.
