Scott Joseph

The One Thing You Should Optimize for Better Results

There is a constant battle that rages between dealers and the manufacturer when it comes to marketing and advertising. It’s been my experience that dealers tend to put more importance on generating instant traffic to their website, phones and showrooms, while manufacturers put more emphasis on brand image. When dealers are expected to invest their …

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These Are the 5 Automotive Tips You’ll Love in the New Year

I have good news – we work in an industry of extreme uncertainty. No one knows what changes will occur next year, next month or even tomorrow. No one knows with absolute certainty where those changes and new realities will come from or how significant they’ll be. Technological advances are happening with incredible speed and …

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