Scott Joseph

The Customer Data You Should Be Gathering and How to Use It

According to data from McKinsey & Company, over 70% of consumers expect companies to provide personalized interactions with them. Also, 76% of customers are frustrated when this personalized incineration doesn’t occur. With the increased demand for personalized interactions, customer data is becoming one of the most valuable assets any business has. Marketing, sales, and customer …

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2022’s 12 Must-Haves for Your Website

Websites have evolved from their humble beginnings as digital brochures for businesses. However, the time when an online presence was optional has long passed. Today, your website is a portal for customers and new prospects to understand and access your business. To fulfill its potential, your website has several jobs. It needs to help your …

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Insights into Your Audience: How to Gather Data on Your Target Audience

Whether you are the owner of a small service business or the manager of a multi-location dealership, understanding your target audience plays a critical role in your marketing and sales tactics. From understanding how your audience researches products and services to what values push them to make their final purchasing decision, it is impossible to …

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What to Do with Negative Online Reviews

Unfortunately, no matter how well you run your small business, no matter how outstanding of a job your staff does at providing quality customer service, the day will likely come when you receive a negative online review. While it is tempting to ignore these reviews, particularly if they are infrequent or seemingly unfounded, addressing your …

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Should You Pay for Ads for Your Own Business Name?

Perform a quick search of a company or brand you know, and an interesting phenomenon will occur. You’ll most likely see that company’s name show up in two places. Hopefully, they will show up organically, reflecting the optimization of their online presence to showcase their business when searched. But secondly, and more curiously, you may …

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The Importance of an Omnichannel Experience for Your Business

Over the course of the past two years, there has been a strong shift in how consumers interact with businesses. Increasingly, consumers have become adept at moving between both digital and physical channels to interact with businesses. This has led to the rise in the omnichannel experience — an experience that connects individual touchpoints across …

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Value Over Discount: How to Increase Sales without Lowering Price Tags

Whether you’re managing a dealership facing inventory lows or launching a new business in an already crowded marketplace, when you need to increase sales, it’s easy to look at a common tactic to boost your numbers — slashing your prices. However, lowering the price tags on your goods or services is often not the ideal …

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9 Creative and Easy Ways to Use Video to Market Your Dealership

Videos are a compelling way to capture the attention of potential car buyers. In fact, according to Google, video influences 75 percent of auto buyers during the decision-making process of purchasing a vehicle. And, while you are probably already using videos to advertise your dealership, you can do far more with video marketing than simply …

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How Your Service Department Can Drive Future Sales During Inventory Lows

It isn’t news to any dealership across the country right now — inventory is low. Between microchip shortages and supply chain disruptions, most predictions indicate that it could be well into 2022 or even 2023 before the supply meets back up to the demand for both new and used vehicles. While there is nothing that …

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