When budgets are tight, it’s easy to fall into the trap of trying to be everywhere. A little on Google, a little on Facebook, a little on YouTube — hoping that by spreading out, you’ll reach more customers. But in reality, dividing a small budget across too many channels is one of the fastest ways …
Focus Deep, Not Wide: How to Supercharge Your Marketing Strategy Read More »
When every business is fighting for attention online, standing out is one of the hardest challenges in marketing. That is where display advertising can make a real impact. Unlike paid search campaigns, which are designed to capture intent through keywords, display advertising gives you space to build a story. It allows you to show why …
How to Stand Out from Competitors with Display Advertising Read More »
The marketing mantra is always “right people, right time, right message.” For automotive dealers, the time element is the greatest challenge. The average consumer is only actively in-market for a new vehicle for about three and a half months every six years. Relying solely on basic demographics or simple search ads misses the critical opportunity …
The marketing landscape moves at record speed to keep pace with consumers’ evolving needs and preferences. As a result, the way marketers talk about their work—ad features and formats, targeting, performance metrics, and more—is also constantly in flux. Complex terminology, acronyms, and buzzwords dominate marketing speak, and new ones emerge regularly. We recognize that marketing …
In April 2022, Search Advocate John Mueller said that auto-generated content is a form of spam that could result in penalties if brands regularly use it to create content. This drove countless agencies and content departments away from artificial intelligence (AI) to avoid harming their search rankings. However, by February 2023, Google needed to clarify …
How to Use AI in Content Creation Without Angering Google Read More »
This blog is the seventh and final installment of blogs that focus on finding ways to increase your sales by increasing engagement. I hope you’ve found some benefit in all of them and started to implement some of the tactics. I know they have helped my own stores and hundreds of J&L clients. In case …
8 Proven Headlines that Will Help You Attract More Buyers Read More »
Our lookbook has examples of our display ads we have created for clients.
