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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Tips for Automotive Brands to Build Brand Loyalty
Loyal customers are pivotal to any successful automotive brand. But what makes a loyal customer in today’s digital marketplace, and what can automotive brands do to drive stronger loyalty? In a Google survey of auto brand loyalists shopping for a new car, 41% were 100% decided before beginning their research. Loyal customers translate ...
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How to Make Your Content Discoverable
Content marketing can be a highly effective tool for driving a steady stream of new traffic to your business, but it only works if Google ranks your content. Without the right strategy, it is possible to put out volumes of content without making an impact. Making your content discoverable means ...
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How to Increase Customer Engagement
New customers are essential to growth, but loyal and engaged customers are the lifeblood of any successful business. Some customers will advocate for your business because they love your products or service. Still, you don’t want to leave engagement up to chance. The foundation of a customer engagement mindset is ...
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10 Tips for Increasing Email Sign Ups
Despite the ever-increasing avenues for digital marketing, email marketing is hard to beat. Your email list is people who already know and like your business–so much that they opted in to receive your messages. Email marketing is essential to many companies’ marketing strategies because it works. According to HubSpot, 4 ...
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What Social Media Channels Should You Invest In?
Unlike more general forms of interruption advertising such as radio and TV, digital marketing puts your brand in front of a targeted audience where they already spend their time. Social media advertising is a prime example, as social media consumes more of people’s time and attention every year. In 2005, ...
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Marketing Spending Trends of 2023
As we wrap up the first quarter of 2023, we are beginning to see key trends emerge in marketing spending. Inflation concerns have been top of mind for most business leaders, influencing their spending decisions. However, it’s not all doom and gloom as we look toward the economy’s future. The International ...
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AI and the Future of Digital Marketing
If there is one thing that remains constant in digital marketing, it’s that everything is continually changing. Over the years, new tools, platforms, and techniques have emerged, changing the trajectory of marketing strategies. Social media made waves as marketers had to learn how to engage with customers on entirely new ...
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8 Keys to Unlocking the Power of Audience Targeting
Between paid search, display advertising, social media advertising, and video marketing, digital marketing offers many ways to get your message in front of your audience. Picking the right platform is the first step to getting great results from your marketing investment. The second is audience targeting. Audience targeting is a ...
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Why Video Marketing Is Key to Reaching Younger Generations
The key to engaging any target audience is to be accessible where they are. For the younger generations, this means using video marketing. Gen Z and Millenials grew up watching videos on mobile devices, tablets, and computers, so it’s no surprise they’re comfortable with this format. In this article, you’ll ...
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Your Guide to Event Marketing in 2023
You can plan the most spectacular event ever seen, but it’s only a success when people show up. While any crowd is good, the best attendees for your event are high-quality prospects and customers that will lead to business growth and sales. This guide to event marketing will help you ...
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