As a dealership, there are probably at least a handful of competitors with a notable impact on your business’s success. These competitors might be leading in sales in your area, they might be effectively converting your customers to their business, or they might just be killing their marketing game. No matter what makes these competitors …
Today, 73% of users use multiple channels during their shopping journey. Companies are taking note and employing a myriad of digital marketing strategies to reach consumers. From investing in mobile apps to interacting with customers via social media, brands understand that to increase revenue, they must meet their customers where they are — online. One …
How to Build a Social Media Marketing Strategy Based on Offline Sale Conversion Tracking Read More »
Dealerships compete in a difficult space where creating brand loyalty is complex and often costly. Unlike traditional retailers who sell multiple products to a consumer in a given week, dealerships have a small window of opportunity to close large sales. In fact, in the U.S. today, most car owners are waiting six to eight years between …
Everything You Need to Know About Service Retention Read More »
Dealerships once content to drop fliers into a mailbox are shifting their focus. Marketing has become increasingly about having a strong digital presence across channels. Looking back on 2020, in surveying dealership owners, DealerNewsToday reported that dealers are moving their marketing focus to involve key areas including: Search Engine Optimization (SEO) — shifting away from …
Tricks for Re-marketing to Your Competitor’s Website Visitors Read More »
The average American spends nearly 24 hours a week online. Additionally, the daily time spent on social media worldwide amounts to 145 minutes per day. With consumers spending more and more time online, it is little wonder that businesses are taking notice and adjusting marketing strategies and ad spend accordingly. For dealerships, having an online …
How to Lower Ad Spend While Increasing Your Digital Presence Read More »
At one point, businesses that wanted to reach customers online only needed to focus on a few small tasks. Build a website. Start a Facebook page. Pay for an ad. Today, however, online channels no longer stand alone in your consumer’s mind. Increasingly, consumers expect to interact with your brand across channels without friction. With …
The Importance of Optimizing Your Customer’s Journey Across Channels Read More »
Google My Business is a remarkably powerful tool. In research performed by Statista, it was identified that 84% of customer searches for businesses are discovery. This means that the majority of the time when customers are looking for a business or service, they will search by a keyword and discover businesses near them via Google …
7 Important Best Practices for Google My Business Posts Read More »
Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in acquiring and retaining new customers, it has to be backed by an intelligent strategy. In this guide, you will learn everything you need to know about using a recall event …
Everything You Need to Know About Using Recall Events to Boost Service Appointments Read More »
For dealerships, finding new avenues to increase business remains a must. However, bringing in new business can be challenging. For dealerships looking to find the next angle on acquiring loyal customers, the business of recall is worth consideration. Today, recalls are some of the most relevant service offers you can make because people aren’t driving …
Want to Boost Recall Service Business? Pull These 4 Levers Read More »
Consumers are everywhere. They have desires to be met and problems to be solved. The only thing standing between you and them is access. Done right, B2C digital marketing delivers that access. It encompasses the strategies used to get your business’s product or services in front of consumers where they are shopping for them. It …
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