In 2020, global online content consumption doubled. During this timeframe, people went from spending an average of around three hours a day to an incredible six to seven hours a day online consuming digital content. And as people spend more time on their mobile devices, laptops, smart TVs, and other connected devices, the amount of …
How to Build a Killer Content Calendar to Reach More Customers Read More »
Did you know that 95 percent of vehicle buyers use digital as a source of information during the car buying process? Twice as many vehicle buyers start their research online versus beginning at a dealership. And, beyond just the initial purchasing process, an online search is the number one place consumers turn to when looking for maintenance information. With so …
10 Quick Tasks Your Dealership Can Do Today to Improve Your Online Presence Read More »
Over the past few years, there has been a massive focus on using customer data to drive improved customer engagement via marketing campaigns — and, rightly so. However, the amount of customer data available at our fingertips today is unlike any time in history. We can learn what our customers think about politics and religion, …
What Dealerships Can Learn from Google’s Latest Customer Engagement Report Read More »
When designing a marketing campaign, who helps you build your messaging, determines what content you create, and figures out what channels to market on? Is it your marketing team? Your sales staff? Your intuition? If the answer doesn’t include your customers, you could be missing out on a key component of an optimized marketing strategy. …
Using Customer Feedback to Improve Your Marketing Read More »
For many businesses, digital marketing has been a rollercoaster of a ride. Perhaps at one point, you outsourced your digital marketing strategy to get help, only to bring it back in-house to cut down on costs. Maybe you were always a DIY fan, handling your own website build and implementing your own online marketing strategies. …
7 Signs It Is Time to Get Help with Your Digital Marketing Read More »
With a vaccine rolling out and everyday life resuming on some level, the first half of 2021 has already proven to be a whirlwind. And, after the extreme uncertainty of 2020, most businesses were poised and ready to make the most of the new year, especially with online customer engagement. For businesses that engage with …
What the First Half of 2021 Has Taught Us About Online Customer Engagement Read More »
Central to any marketing strategy is the customer journey. This journey involves each step a customer takes in deciding where to make a purchase or schedule a service. While most businesses are well aware of the customer journey, too few are harnessing the power of digital marketing in reaching customers in a personalized and targeted …
Targeting Your Customers Based on Where They Are in Their Journey Read More »
Dealerships face a difficult reality — there is a serious lack of loyalty in the car-buying market. Today, most buyers research online and simply look for the best deals rather than revisiting the last dealership they visited. Consumers are also hanging on to their vehicles longer than ever, cutting down on opportunities for dealerships to …
As a dealership, you’ll find that one of the best ways you can consistently bring customers through your doors is via your service center. Once you have created a loyal customer base for your service center, you have an increased chance of selling a vehicle to those customers down the road. However, between you and …
When it comes to reaching an audience with a targeted offer, the success of your campaign depends highly on how well you communicate with your intended audience. The communication sequence you use will determine whether the consumers you are trying to reach take an intended action. When you don’t plan your communication sequence carefully, you …
The Secret to the Advertising Communication Sequence Read More »
Our lookbook has examples of our display ads we have created for clients.
