Jamil Zabaneh

VIN Specific Advertising – What it is and Why Your Dealership Needs It

As an automotive dealer, you’re always looking for the next best way to pair consumers with their dream car. But the days of cold leads and hoping someone walks through your door needling you for information are over. Today, automotive manufacturers and dealerships rely on a myriad of online marketing tactics, including VIN Specific Advertising, …

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The Key to a Competitive and Successful Service Department

A dealership’s service department is often overlooked and forgotten about by car buyers. They hear “dealership” and immediately think of a lot full of polished cars, not the service department. Here’s a pro tip: Service departments hold the key to success for dealerships. Dealerships across the nation are bleeding customers; although these dealerships are trying …

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These Free Digital Marketing Tricks Will Blow Your Mind

If you’re like me, then you’re probably very skeptical of anyone who claims that they have the “secret answer” or “free tricks” that will deliver the digital marketing results of your dreams. Unless you’ve tried it or heard a personal testimony from someone you trust, these kinds of comments sound like the empty promises you …

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How to Increase Brand Awareness & Sell More Cars with Digital Marketing

Digital marketing is no longer an optional marketing channel and it’s no longer an add-on. Digital marketing today is the base for all other marketing – especially in the automotive industry. In fact, whether you realize it or not, today’s automotive industry depends on digital marketing. This is because 95 percent of all car buyers …

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3 Things You Need to Do to Reach Car Buyers Online Every Month

Today’s customers are very different than customers of the recent past. They are no longer headed to dealerships to find out the information they need. They’re spending all of their time (or at least most of it) searching for vehicles online and making their decisions before they even consider heading to a dealership. You have …

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