Scott Joseph

The #1 Thing You Need to Know to Create a Winning Marketing Campaign

Creating a winning marketing campaign can seem like an impossible task to achieve, but, with the right tips, tricks, and tools, the process is simple and the results are astounding! If you’ve been following my past few blogs, you know that there are some initial steps that you must take before you get to this …

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How to Plan & Execute a Winning Marketing Campaign the Easy Way

If you’re like me, planning, creating, and executing a marketing campaign takes time and energy – it can even be a bit daunting. A winning marketing campaign should deliver results – whether you’re looking for online or in-store traffic, high-quality or high-quantity leads, high ROI/increased overall revenue, or all of the above! This can feel …

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If You Could Start All Over Again with Automotive Digital Retailing, What Would You Do Differently?

There are three types of automotive dealers when it comes to retailing in today’s world. Automotive dealers who are thriving in all this disruption and change. Automotive dealers who are struggling to adjust. Automotive dealers who have not started yet and are still retailing through traditional methods. More than likely, regardless of the type of …

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You Need To Know How To Advertise Your “Why” to Increase Traffic and Sales

This article is all about your “Why”. What drives you? As a leader in your dealership what gets you out of bed every day and motivates you to succeed at the highest level? It’s easy to get the concept of marketing your “why”… few know how to do it effectively. This is the sixth installment …

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