Whitepaper Overview

These days, vehicle shoppers are visiting fewer and fewer dealerships before purchasing a vehicle. Instead of doing their shopping at a dealership, they’re spending nearly 15 hours, over the course of several months, researching vehicles online.

They research pricing, determine their trade-in value, compare makes and models, and locate dealers near them – all from the comfort of their homes, offices, mobile phones, etc.

This means walking in remains the most common initial point of contact between a vehicle shopper and a dealership.