J&L has developed a proven event process that has worked for thousands of dealers. We make it easy and worry free because we do all the work for you. We have 3 key stages to our proven process.
What to expect!
Data is the most important aspect of running a successful sales event. We utilize service and sales data extracted from your DMS. We pair your DMS data with in market buyer data and local market data we collect from other events.
Together this data enables us to recommend specific strategies for your event that will deliver the best results. In addition, we apply machine learning to the data identifying who is most likely to purchase a vehicle based on dozens of variables including online behavior, lifestyle, previous ownership and purchasing patterns
Sales Event Domination System
We deliver hard hitting marketing messages to the right customer at the right time. We identify the most efficient and effective marketing channels for each customer based on previous marketing consumption behavior and likelihood to engage. Our Omni-channel approach ensure that there is no mixed messages, each ad is personalized and served in the time it will most likely be responded to.
We use the following marketing channels:
Variety of Themes
New Year Model
Test Market Buy Back
Model Year Closeout
Year End Clearance
Year Round Campaigns:
Trade-In / Trade Up
Employee for a Day
We make it so easy
J&L takes care of every aspect of your event through our campaign management process. We strive to dramatically boost sales volume and profitability but also make sure it’s not a strain on you or your team. Each event has a dedicated J&L team to monitor and ensure each event performs to its maximum capability and runs smoothly.
Advises on strategies to deliver the best results. They will also help with initial communication with the assigned Account and Event coordinators.
Will set up and manage all of the marketing associated with the event. They oversee the details regarding the mailer, digital and social marketing.
Ensures success on the day of the event. They arrive early to help coordinate the event with sales managers and staff. They will also help facilitate activities throughout the day.
Let's get started
If you are ready to out-smart not out-spend your competition click below to schedule a virtual meeting and get a customized quote.