Social Advertising

Social media advertising should be a portion of any digital marketing campaign. It includes paid ad campaigns that are run on social media platforms to reach target audiences. Businesses can promote their brands and inspire customer engagement and sales through the social channels that users frequently use. 

Social Ad Examples

Facebook/Instagram Ads

One of the largest social media platforms that can have a huge benefit to your business by connecting your products and services with consumers.

LinkedIn Ads

LinkedIn is a business centered social platform that enables users to connect and promote their business or skills used in business.

Social Advertising Benefits

Strengths

Audience Targeting

90.4% of millennials use social media, 77.5% of Gen X use social media and nearly 50% of Baby Boomers. Social platforms also allow a business to target customers based on their interests and personal behaviors.

Customer Interaction

Social media improves customer interaction by presenting products and services and also allowing customer feedback. Different types of users will provide varied comments and reviews, which helps identify areas of improvement and increases customer satisfaction.

Strategies

Focus on Consumers

The primary purpose of social media is to engage users. As a social platform makes adjustments to cater to more businesses users move to other platforms. Social advertising enables businesses to engage customers in their personal interests.

Be Responsive

Customer's on social platforms can have a very positive but also very negative impact on a business. This transition can happen very quickly and advertisers need to be cautious. Responsove businesses can leverage customer feedback to their advantage.

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Our lookbook has examples of our display ads we have created for clients.