Automotive

Word of mouth marketing is estimated to account for approximately $6 trillion in annual consumer spending. Cultivating consumer recommendations and customer advocates can result in 5x more sales for your dealership than paid advertising. Don’t discount the positive effect that your customers can have on bringing in new sales for your dealership. Consider implementing the tips discussed …

Tips on Using Customer Advocates to Help Expand the Reach of Your Dealership Read More »

Have you ever found a company online only to be thoroughly disappointed when you visited their physical location? Your first impression of the company didn’t match the physical reality, leaving you confused and disheartened. According to one study, 94 percent of consumers research a business online before visiting a store. And 81 percent of consumers stated they …

Connecting the In-Store and Online Experience: 5 Easy Tactics for Car Dealers Read More »

Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a car was more than enough to convince 56% of auto shoppers to buy it, without test driving it first. This change in consumer mindset opens a world …

Reach More Online Car Shoppers with These Tips Read More »

Brand awareness for your dealership is more important than you might think. Today’s consumers spend approximately 59% of their time researching vehicles online before heading to a dealership. Gone are the days when people went to their local dealership first to make a vehicle purchase. If you want to improve customer loyalty and bring more people to …

How to Enhance Brand Awareness and Improve Customer Loyalty Read More »

Using the right language in all your advertising efforts will give buyers a positive first impression of your automotive dealership. You don’t usually get a second chance to make a great first impression. Advertising that comes off as pushy or cheesy is a big turnoff to potential buyers. In this post, we’ll discuss some great …

Copywriting Tips for Car Dealers Read More »

In the world of business, making mistakes along the way is inevitable. It’s a learning process. Running a dealership has a long list of to-dos to check off to really be successful, so it’s common for these mistakes to happen. These are the common mistakes made that dealers should avoid. 1. Being Unaware of the …

5 Mistakes That Will Leave Your Showroom Empty Read More »