Automotive

Connect with Readers of Your Dealership Blog with These Great Topics

According to consumer insights from Think with Google, 95 percent of vehicle buyers turn to the digital world to find information to help them with the buying process. Having an active blog on your website should be one of the pillars of your marketing strategy. Consider some of these highlights from Google’s research on how the modern …

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5 Tips for New Salespeople On Your Team

According to a report published by the National Automobile Dealers Association (NADA), new vehicle sales in 2018 topped $1 trillion at over 16,753 franchised dealers in the U.S. And with automobile sales keeping steady, car dealerships must hire salespeople who work well with customers and help drive additional business. Hiring the wrong salespeople at your dealership can …

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Tips on Using Customer Advocates to Help Expand the Reach of Your Dealership

Word of mouth marketing is estimated to account for approximately $6 trillion in annual consumer spending. Cultivating consumer recommendations and customer advocates can result in 5x more sales for your dealership than paid advertising. Don’t discount the positive effect that your customers can have on bringing in new sales for your dealership. Consider implementing the tips discussed …

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Connecting the In-Store and Online Experience: 5 Easy Tactics for Car Dealers

Have you ever found a company online only to be thoroughly disappointed when you visited their physical location? Your first impression of the company didn’t match the physical reality, leaving you confused and disheartened. According to one study, 94 percent of consumers research a business online before visiting a store. And 81 percent of consumers stated they …

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How to Enhance Brand Awareness and Improve Customer Loyalty

Brand awareness for your dealership is more important than you might think. Today’s consumers spend approximately 59% of their time researching vehicles online before heading to a dealership. Gone are the days when people went to their local dealership first to make a vehicle purchase. If you want to improve customer loyalty and bring more people to …

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VIN Specific Advertising – What it is and Why Your Dealership Needs It

As an automotive dealer, you’re always looking for the next best way to pair consumers with their dream car. But the days of cold leads and hoping someone walks through your door needling you for information are over. Today, automotive manufacturers and dealerships rely on a myriad of online marketing tactics, including VIN Specific Advertising, …

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