If your car dealership uses Gmail, you’ve likely noticed the “Social” and “Promotions” tabs in the top menu. Within these tabs, you’ll find everything from email notifications about activity on your social profiles to promotional newsletters from online retail brands or companies you follow. You’ll also discover sponsored Gmail ads. These advertisements are a subtle …
Gmail Ad Campaigns: Non-Competitive Yet Essential Read More »
How often do you click on ads when you’re searching on Google or another search engine? Odds are, you weren’t even aware that the listing you clicked on was a paid advertisement. According to a Search Engine Land report in 2019, 63 percent of people said they’d click on a Google ad. The same study found that …
Carefully Targeted Paid Search Advertising: How to Craft a Successful Campaign Read More »
The digital marketing industry is always changing. If you are not current with those changes, you could lose out on improving the reach of your dealership. Optimize your digital marketing strategy for the upcoming year by transforming the way you connect with current and new customers. Connect More Effectively with Today’s Consumer According to research …
Top 2020 Automotive Marketing Trends for the Upcoming Year Read More »
It’s tempting to jump at every marketing opportunity that comes your way. Whether you’ve been offered a new partnership or have a sudden increase in marketing funds, you should vet each opportunity properly. After all, some opportunities may not be the right fit for your dealership. This same concept applies to developing and executing multi-channel …
Multi-Channel Car Dealership Campaigns: 6 Key Tips for Choosing the Right Channels Read More »
There are 63,000 searches per second on Google, 3.8 million per minute, 228 million per hour, and 5.5 billion per day. If your dealership is not using paid search ads, you are losing out on possible leads who could convert to new customers. Google research shows that 2x as many consumers begin the car buying process online …
Why Paid Search Ads are Critical for Your Dealership Read More »
Marketing is the mainspring of every automobile dealership. After all, marketing is the science of getting people to shop your inventory, come in and test drive your cars, and have them buy your parts and use your service departments. Marketing persuades customers to come back again and again, and induces them to purchase sooner than …
Leverage Marketing Assets Without Spending More Money Read More »
Approximately 25% of all automotive searches are parts, services, and maintenance related. With the right service combat strategy that includes effective digital marketing, you can boost your fixed ops. Service takes a backseat to sales when it comes to marketing strategies at dealerships today. This article will discuss the best practices for how to perform a successful …
According to the Pew Research Center, 81% of Americans go online every day. Of those polled, 28% are online frequently, 45% go online several times a day, and 9% only once a day. Your dealership can reach these online consumers if you have the right digital marketing strategy across all of your channels – websites, social …
Must-Have Secrets You Need to Dominate Your Digital Marketing Read More »
According to consumer insights from Think with Google, 95 percent of vehicle buyers turn to the digital world to find information to help them with the buying process. Having an active blog on your website should be one of the pillars of your marketing strategy. Consider some of these highlights from Google’s research on how the modern …
Connect with Readers of Your Dealership Blog with These Great Topics Read More »
According to a report published by the National Automobile Dealers Association (NADA), new vehicle sales in 2018 topped $1 trillion at over 16,753 franchised dealers in the U.S. And with automobile sales keeping steady, car dealerships must hire salespeople who work well with customers and help drive additional business. Hiring the wrong salespeople at your dealership can …
Our lookbook has examples of our display ads we have created for clients.
