All Industries Archives - Page 14 of 15

7 Marketing Strategies That Build Customer Trust

With hundreds of sellers competing in the same space, merely promoting your brand is no longer enough. You need to build customer trust. Unlike 20 years ago, consumers have the internet as a resource to inform their decisions. Buyers are suspicious of advertising claims and are likely to mistrust unfamiliar brands. They prefer to seek …

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7 Essential Elements of a Follow-up Email

All Industries / By Jamil Zabaneh

Email is essential when it comes to conversions. To take advantage of the leads that are generated by your marketing efforts, you’ll need to follow-up through email. If you don’t reach out, follow up, and nurture your sales-qualified leads, your conversions will suffer and you’ll be leaving car deals on the table. Follow-up emails should …

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7 Email Marketing Mistakes that Might Cost You the Sale

All Industries / By Scott Joseph

From getting excited to hear “You’ve Got Mail” to scrolling through hundreds of junk messages each day, the landscape of email marketing has changed drastically over the decades. The medium is so popular that businesses spent an estimated $350 million on email advertising in 2019 alone. As a car dealership, you already compete with other dealers in …

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Tips on Helping Your Sales Team Improve Their Product Knowledge

All Industries / By Jamil Zabaneh

Max Zanan, author of Perfect Dealership: Surviving the Digital Disruption, wrote, “The automotive retail industry is under more pressure than ever. Lower margins, stricter regulations, heavy competition, and the rise of online auto sales.” Zanan shares that, “Unless car dealerships change—and change quickly—they risk falling into the same digital gulf that obliterated the corner video store …

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How to Utilize Customer Segmentation to Optimize Marketing Efforts for Increased ROI

All Industries, Automotive / By Jamil Zabaneh

Head of Strategic Analytics at Google Marketing, Avinash Kaushik shares in a recent Think With Google article how to become smarter advertisers in 2020. He shared three resolutions that marketing teams should strive to accomplish in this new year. One resolution that stood out was to become smarter in how metrics are measured. Kaushik shared, “Always provide …

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Compatibility with Multiple Devices is More Important Than You Think

All Industries / By Jamil Zabaneh

Think about how many devices you use in a day. At your dealership and home, you’re constantly switching between your computer and phone, and perhaps even your tablet. Your customers act similarly. Studies show that 90% of people use multiple screens sequentially. With this in mind, each aspect of your car dealership’s online experience and marketing efforts …

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Campaigns, Ad Groups, Keywords, and Ads—How to Set Yourself Apart

All Industries / By Jamil Zabaneh

According to a Google Impact Report, businesses that use paid search ads “make an average of $2 in revenue for every $1 they spend on Google Ads.” If your dealership hasn’t yet run a PPC ad campaign, you should consider starting one today. The process for setting up your ad campaign is simple, and you can …

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Did You Know This About Direct Marketing?

All Industries / By Scott Joseph

Marketing floods our inboxes, websites, social media feeds, and even texts and voicemails every day. We live in a world of oversaturated marketing ploys. As a result, it’s becoming more and more difficult to release a marketing campaign that stands out from the rest. Statistics show that the average consumer is exposed to thousands of …

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All Industries

7 Marketing Strategies That Build Customer Trust

7 Essential Elements of a Follow-up Email

7 Email Marketing Mistakes that Might Cost You the Sale

Tips on Helping Your Sales Team Improve Their Product Knowledge

How to Utilize Customer Segmentation to Optimize Marketing Efforts for Increased ROI

Compatibility with Multiple Devices is More Important Than You Think

Campaigns, Ad Groups, Keywords, and Ads—How to Set Yourself Apart

Did You Know This About Direct Marketing?

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