When every business is fighting for attention online, standing out is one of the hardest challenges in marketing. That is where display advertising can make a real impact.
Unlike paid search campaigns, which are designed to capture intent through keywords, display advertising gives you space to build a story. It allows you to show why your business is worth choosing — and to do it visually, at scale, and cost-effectively.
Why Display Advertising Works
Display advertising is powerful because it blends visibility with storytelling. While a search ad focuses on text and intent, a display ad reaches your audience as they browse the web, scroll through articles, or watch videos.
This gives you an opportunity to do more than sell. You can build awareness, share your brand’s message, and remind customers of what sets you apart — often before they even begin their buying journey.
With an average CPM of under $5, display advertising can reach thousands of people for just a few dollars, making it one of the most affordable ways to grow brand recognition and trust.
Defining What Makes You Unique
Before you launch your display campaign, take time to define your customer value propositions. Ask yourself:
- What are the top two or three things your business does better than the competition?
- Why should your ideal customer choose you?
- How can you communicate that in a simple, visual way?
Once you have these answers, you can build creative that reinforces your message and resonates with your audience — not just once, but consistently over time.
The Bottom Line
Display advertising is not just about impressions. It is about creating connection through consistency. By using visuals and messaging that highlight your unique value, you can build awareness, differentiate your brand, and stay top of mind with the customers who matter most.
Whether you are introducing your brand or reinforcing your reputation, display advertising offers an affordable way to tell your story and stand out in a crowded marketplace.
