Dealers tell me all the time that they don’t have issues with their service department. They tell me that their service bays are too busy and they want to only focus on sales with their digital marketing. But something doesn’t add up. Their service bay is busy, but they aren’t producing near the revenue that …
Customer retention is at an all-time low. Dealers seek new ways to protect their customers from defection and increase customer loyalty through marketing and customer loyalty programs, but the results are minimal. Blog posts, marketing campaigns, and statistical studies all point to the benefit of retaining previous customers, but dealerships are facing declines in customer …
Digital marketing is no longer an optional marketing channel and it’s no longer an add-on. Digital marketing today is the base for all other marketing – especially in the automotive industry. In fact, whether you realize it or not, today’s automotive industry depends on digital marketing. This is because 95 percent of all car buyers …
How to Increase Brand Awareness & Sell More Cars with Digital Marketing Read More »
There are three types of automotive dealers when it comes to retailing in today’s world. Automotive dealers who are thriving in all this disruption and change. Automotive dealers who are struggling to adjust. Automotive dealers who have not started yet and are still retailing through traditional methods. More than likely, regardless of the type of …
Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a car was more than enough to convince 56% of auto shoppers to buy it, without test driving it first. This change in consumer mindset opens a world …
Digital marketing has created a lot of new opportunities for those of us living and breathing the automotive marketing world. Auto dealers and marketers have known for a long time how effective digital marketing can be. You get results that you just can’t get from traditional marketing tactics (the way you used to). As our …
To Sell More Cars Faster, Increase Showroom Traffic This Way! Read More »
Today’s customers are very different than customers of the recent past. They are no longer headed to dealerships to find out the information they need. They’re spending all of their time (or at least most of it) searching for vehicles online and making their decisions before they even consider heading to a dealership. You have …
3 Things You Need to Do to Reach Car Buyers Online Every Month Read More »
It’s no secret that car shoppers are visiting fewer and fewer dealerships before purchasing a vehicle. In fact, it’s common for them to only visit one dealership during their buying journey. Instead of doing their shopping at a dealership, they’re spending nearly 15 hours, over the course of several months, researching vehicles online. They research …
3 Digital Tips You Need to Engage Today’s Car Shoppers Read More »
Let’s face it, if you’re a new car dealer, the product you sell is a commodity. The fact is, there are only two ways to increase sales volume with a commodity. Either you: Lower your price Or… Increase the value of what you’re selling There is no industry more competitive than the auto industry and …
How To Build Unique Offers So You Can Increase Traffic and Sales Read More »
This article is all about your “Why”. What drives you? As a leader in your dealership what gets you out of bed every day and motivates you to succeed at the highest level? It’s easy to get the concept of marketing your “why”… few know how to do it effectively. This is the sixth installment …
You Need To Know How To Advertise Your “Why” to Increase Traffic and Sales Read More »
Our lookbook has examples of our display ads we have created for clients.
