Case Study: Service Offer Landing Pages
Our partners are exploring ways to increase service appointments and increase revenue through specific challenges outlined below:
Our goal was to dramatically improve direct, organic, and referral traffic for service offer pages using a dealers database of customers.
Capturing the attention of an in-market customer who is actively searching for service offers can be a challenge. There are several thousand searches in your area for specific service offers from oil change, to tire rotation and brakes. It is also a highly competitive search space where local shops compete with dealership service departments.
Leverage available technology and known search algorithm attributes to capture as much organic, referral, and paid website traffic as possible. This is accomplished by creating langing pages on a dealer’s website with content and offers that are visible and searchable by Google and other search engines. In order to achieve this we employ the following four tactics:
J&L Marketing strategies provide specific solutions for specific problems faced by our partners. The Convert product helps dealers of all sizes solve a long standing issue facing the industry, website service pages specifically offers pages perceived marketing value and general lack for attention. The Convert product tackles this issue and has produced significant results across multiple Brands and Markets.
Dealer #1: Virginia Beach, VA
Situation: Dealer Inspire website with standard service specials page including multiple active coupons.
Dealer #2: Orlando, FL
Situation: Dealer Inspire website with single service specials page with no active coupons.
Dealer #3: Glendale, AZ
Situation: Dealer eProcess website with standard single service specials page including multiple active service specials.
Dealer #4: Hudson, NH
Situation: A Dealer.com website with a single standard service specials page with multiple active offers.
Dealer #5: Allentown, PA
Situation: A Dealer.com website that had a single service specials page with multiple active offers.
Average Increase Across All Dealers
In this study we evaluated three types of traffic to a website.
Direct Traffic: When a user types in the url or has it saved.
Referral Traffic: A user that comes from another site like Facebook or a vehicle listing service like Autotrader, Cars.com or Cargurus.
Organic Traffic: Users that locate your pages through search terms on Google, Bing or other search engines.
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