Case Study: How We helped Tom Drexler Double Revenue
Our partners are exploring ways to increase service appointments and increase revenue through specific challenges outlined below:
Our goal was to dramatically increase all levels of traffic from direct, organic, referral and paid sources to specials pages and general site traffic.
There are several thousand searches each day for specific home services. Many times, these customers are in immediate need while others are planning for work in the future. Being able to market to each audience, depending on the nature of their need, is critical to achieve the gains we were looking for.
In order to enter new markets while maintaining existing market share, we determined that multi-tiered approach would work best where we improved lead count through a multi-channel approach to deliver targeted ads to specific customers.
Tom Drexler is one of our most successful case studies to date. Despite the COVID-19 pandemic and all the market forces coming to bear down on us during that time we were able to achieve amazing results. In a very short period of time, we were able to generate a siginificant increase in lead count while dramatically reducing the percentage of revenue spent on marketing.
Dealer #1: Virginia Beach, VA
Situation: Dealer Inspire website with standard service specials page including multiple active coupons.
Dealer #2: Orlando, FL
Situation: Dealer Inspire website with single service specials page with no active coupons.
Dealer #3: Glendale, AZ
Situation: Dealer eProcess website with standard single service specials page including multiple active service specials.
Dealer #4: Hudson, NH
Situation: A Dealer.com website with a single standard service specials page with multiple active offers.
Dealer #5: Allentown, PA
Situation: A Dealer.com website that had a single service specials page with multiple active offers.
Average Increase Across All Dealers
In this study we evaluated three types of traffic to a website.
Direct Traffic: When a user types in the url or has it saved.
Referral Traffic: A user that comes from another site like Facebook or a vehicle listing service like Autotrader, Cars.com or Cargurus.
Organic Traffic: Users that locate your pages through search terms on Google, Bing or other search engines.
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