How to Utilize Customer Segmentation to Optimize Marketing Efforts for Increased ROI

Head of Strategic Analytics at Google Marketing, Avinash Kaushik shares in a recent Think With Google article how to become smarter advertisers in 2020. He shared three resolutions that marketing teams should strive to accomplish in this new year. One resolution that stood out was to become smarter in how metrics are measured. Kaushik shared, “Always provide …

How to Utilize Customer Segmentation to Optimize Marketing Efforts for Increased ROI Read More »