View Our Lookbook
Download the lookbook now
Our lookbook has examples of our display ads we have created for clients.
The Science of Email Marketing: Jeanne Jennings Explains Testing, Metrics, and List Management
Listen
Episode Description
Email marketing expert Jeanne Jennings shares practical email testing strategies, and tips for maximizing ROI. Learn how to set the right KPIs, get statistically significant results with small lists, and use AI (including custom GPTs) to speed up copywriting and campaign analysis. Jeanne also discusses list validation, deliverability best practices, and the pros and cons of cold email. New episodes drop weekly—subscribe, rate, and review to stay ahead in digital marketing!
Jeanne Jennings
Jeanne Jennings has spent her career helping companies make the most of their email marketing. She knows firsthand that while email is a cost-effective way to reach customers, too many businesses settle for “good enough” results. Jeanne urges her clients to dig deeper, investing just a bit more to turn a modest campaign into a profitable powerhouse. She teaches that it’s not just about opens and clicks—those numbers are only the start. For Jeanne, real success comes from tracking conversions and revenue, the metrics that truly impact the bottom line and keep the lights on. Her advice has helped countless organizations move beyond basic email tactics to achieve lasting growth.