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Data-Driven Marketing with Justin Rashidi: Attribution, Clean Data, and AI for Better Results
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Episode Description
What really matters in digital marketing measurement, and how do top brands get true campaign results? Justin Rashidi joins to break down effective marketing attribution, the power of data warehouses, and why classic click-based reporting can mislead your strategy. Hear examples from B2C, B2B, and automotive, including the value of holdout testing and the ways AI is changing workflow automation (but not creative). New episodes of Digital Marketing Domination drop weekly—subscribe and leave a review to get your playbook for marketing success.
Justin Rashidi
Justin Rashidi began his career deeply involved in online marketing campaigns, but quickly realized that advertising platforms often reported inaccurate revenue numbers. This challenge pushed him to focus on building better data measurement solutions. By leveraging his network of skilled data engineers and scientists, Justin transitioned from marketing into data science, helping businesses make more accurate, data-driven decisions.