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MCC 82 Maximizing Used Car Sales & Profit with Jasen Rice: How To Outsmart Your Toughest Competition


Episode Description

When Jasen Rice, an experienced used car leader, notices the irony of shoppers being unable to afford cars due to a combination of higher credit card debt and lower incomes, he takes up the challenge to help used car managers increase their chances of success by combining physical lot management and digital lead management.

In this episode, you will learn how to maximize your used car sales and profits with simple strategies.

Jasen Rice

Jasen Rice began his career on the retail side in 1997 selling cars online, then running award-winning internet departments along with being a GSM of an independent used car dealer. His next 8+ years were spent on the vendor side as a Performance Manager for vAuto allowing him to visit thousands of dealers across the nation and train them on used car inventory management. He finished his time with vAuto as a Director of Performance Management in the East and started his own company, Lotpop, in 2013.


Jasen was featured on the cover of Digital Dealer in Oct. 2005 and awarded the 2006 AAISP (Association of Automotive Internet Sales Professionals) Professional Excellence Award. He’s been a featured blogger for AutoSuccess Magazine and continues to speak at conferences every year. He is happily married to Kelly since 1999, is the father of five children and loves to go camping and cycling.

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