Digital Marketing Domination, your go to digital marketing podcast

MCC 109: Mastering the Storytelling Science Fuel Your Organizations Growth


Episode Description

Today, we have a very special guest, Paul Furiga, who will be sharing his insights on mastering the art of storytelling. In this episode, we explore the power of storytelling in the business world and why it is crucial for fueling your company’s growth. From toothpaste brands to B2B scenarios, Paul takes us on a journey through the importance of creating compelling stories that resonate with employees, customers, and even competitors. Are you ready to unlock the storytelling science that will propel your organization to new heights? Let’s get started with Paul Furiga on Mastering the Storytelling Science: Fuel Your Organization’s Growth.

Paul Furiga

Paul Furiga passionate about stories. A lifetime in journalism and PR taught him that once you understand and apply the principles that create great stories, the results are unsurpassed for your brand, your company or your cause.

At WordWrite, we help providers of complex services uncover, develop and share their story to connect with the decision makers who hire them. Our trademarked StoryCrafting process is guaranteed to uncover the most important story of all, the one that answers these questions: Why someone should buy from you, work for you, invest in you or partner with you.

He has written a book that explains the strategy, thinking and importance behind the power of storytelling in business, Finding Your Capital S Story, Why Your Story Drives Your Brand.

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