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MCC 95 The Art of Strategic Narratives: Insights from Kurian Tharakan
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Episode Description
Are you tired of being told to communicate better without any real guidance on how to do so? Have you tried implementing cookie-cutter communication strategies with little success? The truth is, simply improving communication isn’t enough to drive business growth. But in this episode, you’ll learn the power of storytelling and how it can transform your marketing and leadership efforts. Say goodbye to ineffective communication tactics and hello to emotional connections and sustainable growth.
In this episode, you will be able to:
- Comprehend the vital role storytelling plays in successful marketing and leadership pursuits.
- Learn the seven essential stories at the heart of engaging storylines.
- Build emotional connections and encourage empathy through immersive storytelling.
- Leverage social media to develop a strong brand through resonant narratives.
- Appreciate the impact of customer feedback and the benefits of organic growth approaches.
Get Kurian’s book here: https://www.amazon.com/Essential-Stories-Charismatic-Leaders-Tell-ebook/dp/B083JL4D44
Kurian Tharakan
Kurian Mathew Tharakan is the founder of the sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors. Mr. Tharakan is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.