MCC 010: Donald Lassere – Real World Strategic Planning and Branding


Episode Description

Host Scott Joseph travels to the Muhammad Ali Center to interview the CEO and President, Donald Lassere. Donald is an expert at creating a strategic plan and during this interview, we dive into exactly what Donald does to create these strategies from the ground up!

If you need to build/improve your marketing strategy then this is the episode for you!

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Donald Lassere

Donald E. Lassere joined the Muhammad Ali Center in 2012. In his role as President and CEO, he is responsible for fostering the Center’s mission and expanding its educational programs, partnerships, and other outreach initiatives. Among his accomplishments, Lassere has facilitated a rebranding process and implemented a strategic plan that has focuses on three primary programmatic areas: Education, Global Citizenship and Gender Equality.

In addition, Mr. Lassere, launched the Muhammad Ali Global Humanitarian Awards. The Humanitarian awards are designed to inspire and encourage young people worldwide to become actively involved in social justice issues that are impacting their communities, countries and the world.

Immediately prior to joining the Muhammad Ali Center, Mr. Lassere was Senior Vice President of Programs at Scholarship America where he oversaw Scholarship Management Services (SMS). During his tenure SMS administered upwards of 1,200+ scholarships, tuition reimbursement and education assistance programs that distributed over $160M annually in private education assistance. Further, SMS contributed more than $10M annually in net revenue to Scholarship America. In addition, Mr. Lassere provided oversight for the organization’s grassroots programs, including the Dollars for Scholars (DFS) Program which had over 35,000 volunteers throughout the country.

Prior to his tenure at Scholarship America, Mr. Lassere spent over 20 years working at national and international corporations for-profit corporations, including Gallup Consulting, Enron Corporation, Ernst & Young Consulting and Verizon.

Mr. Lassere currently serves as the Chairman of the Louisville Convention and Visitors Bureau Board of Commissioners, a Board Member on the Louisville Downtown Management District Board of Directors and sits on the Louisville Ballet Board of Directors.

Mr. Lassere holds a law degree from Georgetown University Law Center, an MBA from Harvard Business School, and a B.S. in Business Administration from the University of San Francisco.

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