Webinar Overview

  • An understanding of the digital landscape and current trends
  • Which KPIs to track and why?
  • How to break down KPIs and how they align with your business goals
  • Different digital channels and conversion points
  • Key insights to identifying users engagement levels of intent
  • How to improve your digital efforts across the board


Tyler Wilson, Digital Strategist – J&L Marketing

Darren Pullar, Account Development Manager – Google