Webinar Overview
- An understanding of the digital landscape and current trends
- Which KPIs to track and why?
- How to break down KPIs and how they align with your business goals
- Different digital channels and conversion points
- Key insights to identifying users engagement levels of intent
- How to improve your digital efforts across the board
Speakers
Tyler Wilson, Digital Strategist - J&L Marketing
Darren Pullar, Account Development Manager - Google
