This event is EXCLUSIVE to Dealers, General Managers, Fixed Ops Directors and Marketing Managers ONLY!

An Exclusive Live Event for General Managers, Fixed Ops Directors and Marketing Managers!
Days
Hours
Minutes
Connecting automotive leaders, leveling up in business, and building lifelong networks
Imagine networking with a group of peers who are genuinely interested in your business and success. That’s what The First 10 Live Event + Mastermind is all about!
This 2-day event is dedicated to learning and developing new skills and leveling up in business – infused with bourbon and fun.
This business roundtable and bourbon tour event brings together success-oriented dealership Owners, General Managers, Fixed Operations Directors and Marketing Managers to provide an open forum to improve your leadership and your businesses profitability. This exclusive event is dedicated to developing you the leader, both personally and professionally.
Gain insight on some of the most important marketing, operations and leadership topics, all while receiving group input on current industry challenges.
Business and Bourbon – what more could you want?
- Learn from the experiences of successful business owners
- Uncover best practices in sales, marketing, and leadership
- Network with a group of “trusted advisors” who can help you with the tough decisions
- Taste the history of Kentucky with an exclusive Bourbon Tour

Scott Joseph
CEO of
J&L Marketing

Sandy Cerami
Chief Solutionist and Leadership Consultant

Jamil Zabaneh
President of J&L Marketing
Schedule
and Agenda
There’s only ONE Mastermind and LIVE Event out there that specializes in solving the specific problems in your business… and it’s this one!
The First 10 Event kicks off Friday, October 2 with a Roundtable Discussion followed by a Private Group Dinner at Jeff Ruby’s.
On Saturday, we will partake in a group tour at some of Kentucky’s most renowned bourbon distilleries.
While the event takes place October 2-3, we encourage evening arrival on Thursday, October 1 with a departure date of Sunday, October 4th.
Friday, 10/2
Roundtable Event and Dinner
Roundtable Topics of Discussion:
- Owner Loyalty/Retention
- Google My Business
- How to Maximize Customer Value Every Day in Your Service Drive
- Used Car Business: Acquisition/Marketing/Merchandising Strategies
- How to Leverage Your Employee’s Social Media to Reduce Ad Spend and Explode Sales Performance
Dinner to follow at Jeff Ruby’s Steakhouse
Saturday, 10/3
Bourbon Tour
Buffalo Trace Tour and Tasting 11:30 am
Hermitage Farm Thoroughbred Horse Tour 3:00 pm
Hermitage Farm Bourbon Tasting 4:30 pm
Dinner at Barn8 Restaurant 5:30 pm
*group transportation provided
Hotel
Accommodations
While the First 10 Event itself is free, travel and hotel accommodations are required. We encourage you to use our discounted room rate for Marriot Aloft Hotels – Louisville East for your stay!
Aloft Hotels - Louisville East
$105/per night

The Next 4th Box Event Coming June 2021
If you’d like more information on our next 4th Box Live Event (June 2021 – exact dates TBD), fill out the form below!