The success of video marketing is hard to deny as videos continue to influence traffic, leads, and sales. From short marketing videos that grab attention
Anyone can publish a website and write blogs. However, Google’s success relies on delivering relevant, accurate content to the end-user. They want to filter out
Digital Marketing and selling cars are not the same as they used to be. The old, familiar ad placements don’t yield the same results, and consumers
Digital marketing has transformed a brand’s ability to target specific audience segments and engage prospects before and after purchasing. As the online advertising world becomes
With hundreds of sellers competing in the same space, merely promoting your brand is no longer enough. You need to build customer trust. Unlike 20
Take a look inside some of the largest automotive sales events successes: year-in and year-out, six high impact sales promotion opportunities out produce all the
From getting excited to hear “You’ve Got Mail” to scrolling through hundreds of junk messages each day, the landscape of email marketing has changed drastically
Max Zanan, author of Perfect Dealership: Surviving the Digital Disruption, wrote, “The automotive retail industry is under more pressure than ever. Lower margins, stricter regulations, heavy
According to Pew Research, 96% of Americans own a cellphone and 81% own a smartphone. Implementing a texting strategy for your dealership a decade ago may
According to Small Biz Trends, “The average email open rate for all industries in the United States is 18%, and the average click-through rate is 2.69%.
