From getting excited to hear “You’ve Got Mail” to scrolling through hundreds of junk messages each day, the landscape of email marketing has changed drastically
Max Zanan, author of Perfect Dealership: Surviving the Digital Disruption, wrote, “The automotive retail industry is under more pressure than ever. Lower margins, stricter regulations, heavy
According to Pew Research, 96% of Americans own a cellphone and 81% own a smartphone. Implementing a texting strategy for your dealership a decade ago may
According to Small Biz Trends, “The average email open rate for all industries in the United States is 18%, and the average click-through rate is 2.69%.
When your sales team loses a sales opportunity, it can have either a positive or negative effect. The salesperson can accept the loss and be
According to Think with Google research, “Twice as many car buyers start their research online versus at a dealer.” In this current hyper-technological age, it’s vital to
The way your dealership is displayed on search engine results pages (SERP) can make or break your business. It’s important to optimize your Google My
Are you wondering why your dealership has thousands of website visits every month, but only a handful of test drives? Imagine if your dealership could
Did you know more than 1 billion people use Instagram each month? And, 200 million of those users visit at least one business profile each day.
According to a recent report by Trading Economics, total vehicle sales in the U.S. are estimated to reach approximately 17.3 million. If you want your dealership
