Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in
In many cases, you and your competitors will offer similar products, similar pricing, and potentially, even a similar experience. This can make it extremely difficult
Consumers flock to brands that relate and feel human, rather than robotic and stiff. As humans, we want to identify with the brands we have
In the world of digital shopping, it remains more critical now than ever before to ensure your marketing strategy meets consumers in their domain —
Cars have been a core of American culture for more than a century, but what we value and prioritize in our automobiles changes over time.
Anyone can publish a website and write blogs. However, Google’s success relies on delivering relevant, accurate content to the end-user. They want to filter out
The car purchasing process has evolved. Customers make fewer visits to the dealership and arrive armed with information. They often know the make, model, and
When your sales team loses a sales opportunity, it can have either a positive or negative effect. The salesperson can accept the loss and be
According to Think with Google research, “Twice as many car buyers start their research online versus at a dealer.” In this current hyper-technological age, it’s vital to
In 2019, approximately 17 million vehicles were purchased in the United States. Successful dealerships continuously work on mastering the balance of drawing new (conquest) consumers to their
