move the crowd.
crush the competition.
count the money.
Are you trying to increase sales and profit, but finding that spending more to make more is just not good enough? Do you start fresh every Month, fall short, then vow to start again with the same old paid media strategies that don’t work?
You need to learn about a new way of using customer match strategies with paid media by using your (DMS) previous customer data to market to your customers across Search, Gmail, YouTube, Display and Facebook so you can quickly increase sales and profit. This changes everything!
Discover how J&L Marketing’s “Attack and Defend Paid Media System” will help you outsmart, not outspend your competition!
Virtual Sale Events
Everyone’s talking about how digital retailing is revolutionizing the auto industry, right? We all know that you won’t increase traffic and sales if you can’t influence car shoppers before they sell themselves online. But, what almost no one understands about digital retailing is the concept of customer activity tracking.
Being more transparent online is NOT what’s going to help you increase traffic and sales, it’s using that transparency to differentiate your dealership and make offers competitors can’t.
Good news! That can happen even if you can’t stop feeling frustrated about not having enough control being so transparent, as long as you’re also using customer activity tracking to “walk the lot” with every online customer who accesses your digital retail inventory.
Sale Event Domination System
Are you tired of advertising to more people, but not seeing success with private sale events?
Research is showing that advertising to more people just isn’t enough. Finding people ready to buy right now and creating offers to visit your showroom that they can’t refuse is almost impossible for average people to do on their own. The Sale Event Domination System takes things to the next level because now you’re using deep data to determine the best list, offers, hooks and call-to-actions for finding people ready to buy right now and creating an offer to visit your showroom that they can’t refuse.
Service Combat Strategy
Car dealers want to increase customer pay and owner retention, right?
What most people don’t understand about customer pay and owner retention in today’s market is actually the concept of “customer match”.
We all know Google search is the first place people turn to when they need auto maintenance information quickly… no wonder customer loyalty is at an all-time low… the first thing consumers (including your previous customers) see are service specials from your competition!
It’s NOT spending more advertising dollars that helps you increase repair orders and retain more customers, it’s using “customer match” strategies with paid media. And that can happen even if you are sending old school “one size fits all” service offers, as long as you’re also using your DMS data to market to your previous customers across Search, Gmail, YouTube, Display and Facebook.
Do you spend all your time offering huge discounts trying to win back lost customers and increase your customer pay revenue from your inactive customers? Trying to win back lost customers with the same type of advertising and offers that customers chose to ignore when they decided to leave you is a waste of money.
Everyone knows you can’t win back lost customers if you don’t market and advertise to them. But what almost no one understands about Fixed Ops marketing is the concept of customer reactivation events.
It’s not offering huge discounts that helps you win back lost customers and increase customer pay from inactive customers, it’s identifying your inactive customers who have the highest propensity to come back… then making them an offer they can’t refuse!
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