General Motors Approves J&L Marketing LeadGen
FOR IMMEDIATE RELEASE
Contact: Josh Trotter
J&L Marketing, Inc.
General Motors Approves J&L Marketing LeadGen for Turnkey Easy Fleet iMR Funds
Louisville, Kentucky – 7 November 2017 – J&L Marketing, Inc. announced today that
General Motors approved its LeadGen to take part in the Easy Fleet iMR Turnkey Program (In-
Market Retail). This provides access to co-op funds (iMR funds) with match for participating
U.S. dealerships. J&L Marketing will create LeadGen campaigns for General Motors’
dealerships beginning November 2017.
LeadGen will generate new sales opportunities for General Motors’ dealerships. Increasing
conquest traffic is a common challenge for automobile dealerships. “These consumers have
no prior relationship with the dealership,” says Josh Trotter, National Account Director.
“With limited historical data, it’s more difficult for the marketing message to be relevant.
LeadGen is revolutionary. The messaging adjusts to the consumer’s behaviors. It delivers two
to three times the typical conquest response rate.”
Emotions fluctuate significantly when consumers decide what and where to buy their next
vehicle. Most people are generally pleased, hopeful and excited with the car buying process.
Consumers are more fearful and apprehensive when it’s time to compare the many vehicles
and payment options. Consumers do much of their pricing research online across multiple
devices. Determining a monthly payment can be frustrating and inconvenient for consumers.
Especially when factoring in incentives, trade in values, trade equity and down payment. It’s
more important than ever that dealers be transparent. Consumers want pricing and payment
information as early in the process as possible.
LeadGen includes J&L’s Easy Car Buy technology. Easy Car Buy makes the customer
experience less “painful” and more enjoyable. Within seconds, conquest customers shop
a dealership’s entire inventory. More important, they shop the way they want to and it’s
quicker and more efficient. In many instances, newer vehicles have lower payments than their
current vehicle. This provides a more influential marketing message. It improves the customer
experience and leads to an increase in customer satisfaction.
J&L Marketing’s LeadGen offers a valuable market share opportunity for General Motors. It
makes a strong statement about General Motors’ commitment to customer satisfaction.
J&L Marketing is a digital and direct marketing company based in Louisville, KY. J&L has
specialized in increasing traffic and conversions for the automotive industry since 1991. J&L
Marketing has more than 200 employees and representatives throughout the United States.