private sale event
It’s designed for Dealers and General Managers like you … people who want to out-smart and out-market their competition over Presidents’ Day weekend.
The Presidents’ Day Sale Event is your turn-key system for driving quality showroom traffic that converts to immediate sales.
And, because it’s the only event system that tracks, tests and measures every marketing variable, it gives you the best combination of deep data, marketing strategy and campaign management.
Let us show you why over 7,000 dealership managers trust J&L Marketing to experience the excitement of crushing the competition. Let’s talk and save $500!
Identifies Who, How and When to Advertise
Our offline and online insights allow you to promote your sale event confidently. So, you can eliminate the guess work and increase sales.
J&L’s proprietary Response Analysis system tracks, tests and measures over 50,000 automotive sale events. By looking at events from over 100 different perspectives and isolating down to a single variable all recommendations are based on statistical facts, such as:
Your event will target in-market audiences that have the highest propensity to buy now and avoid audiences that waste your money.
You’ll advertise the most compelling offers and hooks, and communicate them with creative verified to deliver higher response rates.
All this data gives you an event marketing strategy second to none.
Ocean Honda of Weymouth
Lexus of Route 10
Unique Multi-Channel System Delivers Quality Traffic
Watch your sales skyrocket instantly with hours of busy showroom traffic.
Our unique marketing strategy produces persuasive, professional marketing ads with a sequence of offers customers can’t refuse.
Avoid common sales copy mistakes that kill response with “inside secrets” used by the most profitable direct marketers in the world.
Our multi-channel method educates and motivates people to desire and demand your products.
This Presidents’ Day attract more customers into your dealership and create a buying frenzy like you’ve never seen before.
“I’ve worked with other vendors in the past on direct mail promotions, but J&L Marketing delivers the most flexible, innovative and profitable promotions in my 35 years in the car business. They’ve also worked with our Honda Ad Association to provide promotions that were professional and organized like no other. I strongly recommend them to any dealer.“
Joe Trujillo – Managing Partner, Johnson City Honda
Simplify So You Can Focus On Sales
This event can make you money before it begins. Watch how the Presidents’ Day event motivates, excites and provides a huge morale boost for your sales team.
With our campaign management services and tools such as Event Coordinators, Best Practices Preparation and our Virtual BDC… you can make more money from a single successful sale event than from weeks of regular advertising.
Event Coordinators will get you qualifying information faster so your sales team can better handle the additional traffic. They ensure your salespeople talk with people motivated to buy now.
Our virtual BDC provides quick and easy appointment scheduling and follow up.
We prepare your dealership by walking you through a step-by-step event “best practices” guide from the most successful Dealers and General Managers.
Dealers who integrate these best practices achieve closing percentages as high as 46%.
Click the button below to start maximizing your Presidents’ Day sales and profit potential and save $500!
Why J&L marketing Events are the most reliable and dependable
The Proven Process
We have the expertise in data, analytics, and marketing strategy to target the best customer: the one who’s ready to buy now.
Our turn-key campaigns motivate customers to buy more often, purchase at higher margins and encourage others to do the same.
Our highly talented team works with you every step of the way, ensuring that you and your staff are fully prepared for your campaign.
With us, you capitalize on every money-making opportunity, from your sales floor to your service lanes.
We build and improve on what works and eliminate what doesn’t, consistently providing you the best campaign possible.
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Save $500 On Your Presidents' Day Event
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