MCC 005: James Boening – The Common Misconceptions About Sales and Profit Growth

Host Scott Joseph meets with Executive Director/GM of Ourisman Lexus Rockville, James Boening, to discuss his “super gross” strategy. James shares his keys to building a successful brand and customer experience that has separated him from all other auto dealers. If you are looking for new ways to keep your make your dealership more profitable then this is the episode for you!