Meet Your J&L Marketing Team

Kirk

Kirk Cave

Vice President of Sales


Meg

Meg Howell

Regional VP of Sales – East & South


kylie

Kylie Price

Regional VP of Sales – Central & West

Melanie

Melanie Henry

Account Coordinator Team Lead

 

Eric

Eric Conover

Data Management Team Lead

 

Marketing Solutions

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Digital Marketing

6% Avg. Clickthrough Rate* Prior To J&L

Most dealerships that we on-board have a stagnate clickthrough rate of about 6%*. This is a major frustration for them because clickthrough rate is the leading indicator of digital traffic quality. A lower clickthrough rate means lower quality digital traffic, fewer form completions, fewer phone calls, lower showroom traffic and fewer cars sold.

41% Average Increase In Clickthrough Rate*

After three months, dealerships experience an average 41% increase in clickthrough rate* with J&L Marketing. This higher clickthrough rate results in higher quality digital traffic, more form completions, more phone calls, more showroom traffic and more cars sold.

*Paid Search Campaigns as of October 2017

Easy Car Buy

You can double your leads and sell up to 50 percent more cars. Easy Car Buy is a landing page that motivates car shoppers to select your dealership over the competition. There’s nothing else like it.

Advertise the way your customers want to shop by pairing marketing with Easy Car Buy. It’s an omni-channel strategy that results in two to three times the response rate of traditional sales campaigns. This is achieved by messaging that appeals to car shoppers’ biggest questions.

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Private Sale Events

Private Sale Events are proven to generate volumes of qualified traffic in your showroom that will result in a buying frenzy. These one to two-day events, powered by a potent combination of direct mail, email, and social media.

J&L’s Private Sale Events are now even more effective because of our integration with Easy Car Buy! This after event strategy will generate a flood of leads and set you up to have outstanding car sales over the next 30 days.

Private Service Events

Want to increase customer loyalty and sell cars from your service bay? Our Private Service Events increase service department traffic and conversions. They are the most effective way to generated new revenue opportunities, prevent customer defections, and bring back lost customers. You can even gain new customers!

Data shows that a customer’s experience in a dealership’s service department influences their likelihood to purchase from that dealership. By hosting a J&L Private Service Event, you’re giving your customers and guests a positive experience at your dealership and, according to the data, that’s invaluable towards increasing your current and future sales.

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